1805, 2015
Your brand is your canvas – How to repaint the story
This blog originally ran in my restaurantbrandingroadmap.com. It's got a good universal message that can apply to any industry.
2204, 2015
The best thing you can do for your brand in 60 minutes or less
Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.
403, 2015
The well of original ideas is dry.
The well of original ideas is dry
As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
1802, 2015
A fast lane to stickier brand messaging
A fast lane to stickier brand messaging
Time is money, and it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point?
902, 2015
Super Bowl: Branding trends for 2015
Super Bowl: Branding trends for 2015
You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.
1911, 2014
Caffeine, cookies and luxury cars.
Photo from ArtistasCafé.com website. Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I [...]