24 08, 2015

What all businesses can learn from Subway’s mess

By |2019-08-19T08:19:38-04:00August 24th, 2015|Branding, Inspiration, News|

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators found more than 400 illicit videos in his Indianapolis home.

12 11, 2014

Airports – How some attract brand fans and why others should fly away

By |2019-04-22T17:42:11-04:00November 12th, 2014|Branding, Entrepreneurship, Inspiration, News|

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to.

22 09, 2014

Fashion Week, all about brand building

By |2019-04-22T17:42:12-04:00September 22nd, 2014|Branding, Entrepreneurship, Inspiration, News, Personal Development|

Fashion Week branding
It’s always been a dream of mine to attend Fashion Week in New York City. Thanks to a local charity auction, it became a reality a few weeks ago. In April, Wheels of Success, a nonprofit in Tampa that provides automobiles for people in need, held their annual fundraiser. Like many charity events, they had a live auction offering some very cool items. The package I bid on and won was two tickets to go to a show at the 2014 Mercedes Benz Fashion Week in New York City.

5 02, 2014

Smokeless in CVS, retailer loses $2B to gain healthier brand

By |2019-04-22T17:42:12-04:00February 5th, 2014|Branding, Entrepreneurship, News|

CVS stops selling cigs, brand integrity
Last week CVS/pharmacy stores announced they will stop selling cigarettes and other tobacco products by October 1. Congratulations! Hopefully this will start a national trend with other brands who preach wellness and healthy choices, it's time to walk the talk. Ending tobacco sales "is the right thing for us to do for our customers and our company to help people on their path to better health," Larry J. Merlo, president and CEO of CVS Caremark, said in a statement. The company also announced that it plans to launch a national smoking cessation program in the spring.

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