3 places to find inspiration & test your brand tone
Every weekend I have a few routine things that I do to fuel up my mind and creative thinking. Here are three worth checking out.
20
07, 2015
13
07, 2015
Critical step in any great brand – Walk in the customer’s shoes… often!
Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.
18
05, 2015
Your brand is your canvas – How to repaint the story
This blog originally ran in my restaurantbrandingroadmap.com. It's got a good universal message that can apply to any industry.
22
04, 2015
The best thing you can do for your brand in 60 minutes or less
Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.
4
03, 2015
The well of original ideas is dry.
The well of original ideas is dry
As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.
18
02, 2015
A fast lane to stickier brand messaging
A fast lane to stickier brand messaging
Time is money, and it’s very likely your audience’s well is bone dry with no extra minutes to spare. Let alone are they willing to give you even one nano inch of bandwidth to understand and remember your point?
19
11, 2014
Caffeine, cookies and luxury cars.
Photo from ArtistasCafé.com website. Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I [...]
27
10, 2014
6 Ways to get better feedback from customers.
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand.
Just yesterday, I received seven requests from companies I do business with.
Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially when they are tied to an experience that has caused you a lot of stress -- like when your Internet goes down or your computer locks up. Next thing you know is that you are behind on your work. Not five seconds after you hang up with a technology support person whose English is not the best calls you to find out how their brand performed.
20
10, 2014
Saying goodbye is hard to do.
It’s never easy to let go of something that’s been a part of you, your work and your life for years.
Brands come and go.
Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.
13
10, 2014
Never quite perfect. The eternal editor is no hero.
“Have no fear of perfection – you’ll never reach it.”
Salvador Dali
Some days writing is effortless, fun and comes like breathing, easy and without much effort.
Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.