6 simple ways to scale your brand and touch the world
The marketplace for every business leader has never been more exciting and full of opportunities. Economies no longer have borders that limit business territories or profitable relationships. Technology enables real time communications and 24/7 commerce [...]
Why the Stars Didn’t Align for Donald Trump’s RNC
This week Adam Howard from NBC News invited me to weigh in on the issue of celebrities and political conventions. Adam writes: As recently as July 5th, presumptive Republican nominee Donald Trump had been touting [...]
Maria Sharapova’s brand loses some love
Tennis great Maria Sharapova's brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net [...]
My last email for a while
I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox [...]
Talking branding around the globe
If you missed these branding news stories I contributed to, check them out below BBC Capital - Google's doodles and their brand American Marketing Association - Will Microsoft’s AI Chatbot’s Racist Tweets Hurt its [...]
An open letter to Verizon and Frontier Communications leadership
Dear Mr. or Ms. CEOs, CMOs, VPs, and anyone who has influence on these companies, Re: The transition of service was a train wreck in customer experience. I believe you, like most leaders in companies, do [...]