Tennis great Maria Sharapova’s brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net they are on. CNN’s Paula Newton invited me on the international network to weigh in on why some are bailing and others are sticking with their star.
Maria Sharapova’s brand loses some love
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
