Today’s market place is more competitive than ever.
Buyers are skeptical; they are inundated with messages in all categories, and have a vast pool of excellent choices to select from. A strong brand can be the deciding factor when a buyer chooses to do business with a brand, whether it’s buying a product or service, supporting a cause, or forming a bond a to create a relationship.
We birth new brands. We rejuvenate tired brands. We extend solid brands.
We work with organizations and professionals that are looking to grow their business, achieve a higher level of success, and become the brand of choice.
Our role can vary depending on needs and budget. We can step in as coach, advisor/consultant, or we can design and manage a full program. Our expertise comes from over three decades of business and branding experience, creative intellect, and social science.
Great brands are relevant
They evoke emotion and are meaningful to buyers and people’s lives. They add value and deliver experiences that are rewarding and feel great.
Great brands are distinct
They own a unique space in buyers’ minds. Distinction comes not just by providing better customer service, or being a one-stop shop, or providing quality—most brands claim that. A distinct means you offer or do something that is different.
Great brands practice simple and consistent communications
They decide who they are and express their story in a consistent fashion. This is much more than just “matching luggage” color approach—consistent communication captures a common, simple message, both visually and with a clear voice on all touch points.
Great brands honor integrity
They keep promises. They tell the truth and admit screw-ups in a timely manner. Great brands do the right thing.
Ready to improve your brand power?
Give us a call at 813-250-1730 ext. 106. Let’s explore the fit and if we feel that someone else could be better suited for you, we’ll do our best to connect you to another expert or resource.