The marketplace for every business leader has never been more exciting and full of opportunities. Economies no longer have borders that limit business territories or profitable relationships. Technology enables real time communications and 24/7 commerce to every corner of the globe. And what was once an unlikely buyer in another continent can be your next best customer, today.
Sounds awesome and it is. But, with growth and a diversified global base of prospects, employees, partners, customers, and fans, come big responsibilities and requires new thinking to build and protect your brand.
Next week I’m partnering with Barcelona, Spain-based Red Points. They are a leader in providing technological solutions for protecting brands against Intellectual Property infringements (IP) online.
When: June 20th
12-1:00 PM Eastern
Together we are presenting a webinar that will address the challenges and opportunities around scaling a brand globally.
I’ll be sharing how to best convey your brand to an international audience. Specific issues will include:
- How to best implement brand evolution changes.
- How to avoid communication land mines.
- How to sharpen your brand storytelling.
- How to spot and leverage key influencers.
- How to leverage a budget with low cost, high impact actions.
Toni Pérez, VP of Marketing and Product at Red Points, will be talking about the most common risks in brand management from the Intellectual Property Rights perspective.
He will share insights concerning: promoting your reputation among opinion makers and how to protect your business against brand abuse.
Who should attend: Small and medium organization leadership who have experienced strong business growth at home and are now planning to extend their brands abroad.
Look forward to your participation!