My last email for a while
I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox [...]
I’m taking a break from emailing my blog to your inbox. I’m not stopping the thinking, writing and sharing branding insight and opinions, I’m just lightening up on the stuff your inbox. If you inbox [...]
If you missed these branding news stories I contributed to, check them out below BBC Capital - Google's doodles and their brand American Marketing Association - Will Microsoft’s AI Chatbot’s Racist Tweets Hurt its [...]
Dear Mr. or Ms. CEOs, CMOs, VPs, and anyone who has influence on these companies, Re: The transition of service was a train wreck in customer experience. I believe you, like most leaders in companies, do [...]
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals [...]
This past week I had the pleasure of working with a client from Australia. A team of 5 from their key leadership traveled over 33 hours to come to US for brand counseling from my [...]
A couple of Fridays ago it was my birthday. 29 and counting I’m sure. I swung by Trader Joes to pick up some flowers. Having fresh flowers is not unusual in my home, but on [...]
READ. It’s no surprise readers are leaders and leaders tend to make more money than followers. But did you know that reading just six minutes a day could reduce your stress levels by 68%? It’s [...]
In a few days, 2015 will be history. It’s hard to believe 365 days have whipped by so fast. When I was in my teens, getting through a semester of school seemed like it took [...]
Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If [...]
For more than fifty years, Avis’ battle cry was “We try harder”, leveraging their number two status against auto car rental rival, Hertz. During that time, Avis significantly closed the leader gap and became a [...]