4
03, 2015
8
04, 2014
2 fast, free and effective game changers that you can do today
Vision boards – get what you want
I recently attended the National Speaker Association’s mid-year conference. I took away many awesome ideas about branding, presentation skills and new technology. My biggest takeaway was to accelerate your success, get a vision board.
In the early 1990s, I always had a vision board, in my office, at my branding agency in Houston. A large black bulletin covered with pictures of situations, places and things I wanted to experience, share or own. When I made something happen or achieved a milestone, I removed the item from the board. By the late 90s, my vision board was empty and I had manifested a bunch of amazing stuff. I credit that board of pictures as an important tool that kept me laser focused on my goals.
16
03, 2012
When the Going Gets Tough, Time to Brand Up!
Are you ready to fight for your personal brand?
Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or the result of just taking your eye off the ball, the brand goes bad.
Beat up brands can recover.
I look at brands that have fought their way back from near folds and I'm always amazed at the resiliency and dedication I see. In my latest book, Brand Turnaround, I reveal the steps taken by persistent leaders who overcame major brand shake-ups. I call these seven key concepts Game Changers, and one of them is to not give up.
30
11, 2011
The Brand Buck Stops with You
60 Minutes is at the door are you ready to defend your brand? The business world is uncertain, risky and forever changing, it's no surprise that your brand will probably face some rocky roads throughout its lifetime, along with a little uninvited media attention. Whether due to a natural disaster, a product recall, a competitor’s maneuver, bad judgment, a customer complaint or some other factor, your brand strength could be put to the test when you least expect it.
8
03, 2011
Oddpodz weekly wrap up: 03.08.11
Being introduced to new experiences can change your perspective on life. They can also change your perspective on how to run your business. Karen Post and the Oddpodz team experienced many new things this past [...]
1
03, 2011
Oddpodz weekly wrap up: 03.01.11
The importance of branding and the reason it must be done was the focus for this week’s blogs. To view last weeks wrap up, click here. 1 - Is morning marketing more meaningful? Or do [...]
28
10, 2010
Does your business card scream “I’m broke, clueless or stuck in 1980”?
Tuesday I attended a networking event. I met many interesting entrepreneurs and business professionals. I was also blown away by the number of butt-ugly, unprofessional and down right cheesy business cards that were passed out. [...]
14
10, 2010
Blending in is so yesterday: Stand-up, Brand-up!
Odd Fish Finish First Imagine a big glass tank loaded up with hundreds of squirmy gold fish. Pick the one you want and in seconds you’ve lost it because they all look alike. Suddenly, behind [...]
7
09, 2010
23 days left to enter Brand Makeover Contest
Does your brand need a face lift? Is your brand got a case of the brand blues? The deadline for Oddpodz first annual brand makeover is right around the corner. All entries must be submitted [...]
5
09, 2010
Can you feel broke, frugal and affluent all in 1 week?
Jump in your customer's shoes today, and you can. If you have a marketing role as an entrepreneur or a professional, you'd better be able to get in those customer shoes or you are in [...]