advice for entrepreneurs – Page 4 – Karen Post, The Branding Diva

10 04, 2013

3 Fast revelations. How less can get you more.

By Karen Post|2019-04-22T17:42:14-04:00April 10th, 2013|Entrepreneurship, Productivity|

Condensed soup, perfume and now skimmed news, all pack an intense punch of value in a smaller space than their fuller counterparts. In a world with seemingly less time and so much more to consume I've identified three tighter, smaller and concise was of getting three important things done in my world. 1) Read theSkimm.com. This daily feed of the top 3-4 news stories keep you informed even when your day does not allow any news reading, TV watching or much dialogue with your well-informed friends.

9 04, 2013

Playing through pain. And 5 other business tips from tennis.

By Karen Post|2019-04-22T17:42:14-04:00April 9th, 2013|Branding, Entrepreneurship|

This morning I had a tennis match. It was a beautiful Florida day, sunny and 68 degrees. I've been suffering from plantar fasciitis, a painful foot condition. Not sure why I have it. I'd like to think it's because I'm such a competitive athlete. Which may be part of it or it could be my body is just getting worn down and aged. What matters is not the origin of any challenge, but how do you play and win when you are in excruciating pain and not feeling your best. I was down 5, 0. My opponent was hitting perfect drop shots. I was not able to move fast enough to get to them.

21 03, 2013

A dangerous habit that can rob your bank account

By Karen Post|2019-04-22T17:42:14-04:00March 21st, 2013|Entrepreneurship, Personal Development|

Many possess skills, talents and attributes that come easier to them than others. This stuff doesn't feel like work, and it's fun. For some it is writing, rain making, negotiating, playing sports, singing, public speaking or even solving problems. Many believe people who have these traits are considered naturals. They think gifts are included in the DNA, and are passed down when they got their set of genes. Or they are just lucky. That may be true in a few rare cases. But I'm of the opinion there are no gifts of talent, and luck is extremely over rated, too. Gifts and luck happen, when you really love something, are passionate, invest in practicing a craft and continuously developing "the whatever", they become a very natural, effortless act.

20 03, 2013

Be a brand snowflake – unlike the rest

By Karen Post|2019-04-22T17:42:14-04:00March 20th, 2013|Branding, Entrepreneurship|

If you covered up your logo on your Website or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack of competitors or blend in? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

14 01, 2013

Writing a success plan. A fast, easy, results-producing way.

By Karen Post|2019-04-22T17:42:14-04:00January 14th, 2013|Entrepreneurship, Productivity|

When people ask me what one most important action I take every year has contributed to my achievements the answer is simple. I work from a success plan. This success plan includes what I really want in life and in business and how I will get there. I've been doing this for the past 12 years and I believe it's a fool proof way to manifest any set of goals. If you've never done a success plan before, it does require some soul-searching, deep thinking and a good chunk of time the first go round. But once you've done this the first time, then every year all you do is update and the time investment is minimal. If this process is seems overwhelming, don't procrastinate. Break it down into small pieces. Just write one section a day. In a week or two, you should have a critical tool to speed up your path to success.

10 07, 2012

Look better naked – 5 tips to defeat doubt

By Karen Post|2019-04-22T17:42:14-04:00July 10th, 2012|Branding, Entrepreneurship|

Now that I’ve got your attention, I love metaphors and feeling naked is a common one for entrepreneurs and small businesses. The naked pitch and how to appear fully garbed. Since the early days of my professional career I’ve been naked and unequipped many times with industry knowledge, experience and even skill sets, but that did not stop me from scoring new business and ultimately contributing to a client's success. In fact, the first piece of business I landed over 30 years ago that launched my career in marketing and branding was when I was totally naked of qualifications, credentials or formal education.

30 06, 2012

Brand Relevance – How to go from Ruin to Recovery

By Karen Post|2019-04-22T17:42:14-04:00June 30th, 2012|Branding, Entrepreneurship|

You've experienced a brand earthquake. A recession hit. Your once-successful retail company was forced to declare bankruptcy. Everything around you has crumbled, your credit has been destroyed and all that was once working for you and familiar to you is now gone, including most of your customers. But suddenly, after a year of reorganization, legal battles and a production freeze, you have new investors. And you're in charge of leading the brand turnaround—introducing the new face to a 30-year-old store brand. For a shaken brand that has lost its core buyers, the goal is to find the new and former buyers who will forgive and forget past missteps and love the brand like it was loved once before.

28 05, 2012

Guaranteed productivity booster, a cocktail worth drinking

By Karen Post|2019-04-22T17:42:14-04:00May 28th, 2012|Branding, Entrepreneurship, Productivity|

My friends and business colleagues often ask me, "How do you constantly produce so much stuff, ideas, stories, images, books, products and speeches?!". The answer is simple. I consume this delicious cocktail, straight up daily, which let's me get more done and have more fun! Start with ample sleep, for me it's 8 hours. + Eat often, at least five small meals with protein daily. + Set accountable goals, daily (one or two are fine). + Meditate and do deep breathing, even if it's 5 minutes. + Pay attention to what you experience...

26 05, 2012

A kitchen fork, fast lane life and serendipity.

By Karen Post|2019-04-22T17:42:15-04:00May 26th, 2012|Branding, Entrepreneurship, Productivity|

Recently I've been forgetting things. Last Friday I headed to Chicago. When I got to the ticket counter at the airport I had a flash, did I remember to pack my Apple power cord for my laptop? No, I didn't. And because I've bought so many of those silly $100 replacement cables and lost them too, I was not about to hit the road without it. So I quickly phoned up my driver to see if he could run back to my place, get it and bring it to me before my flight left. Like a champ, he said no problem. So how does a list-obsessed traveler like me forget stuff like this? By moving too fast.

12 04, 2012

Confessions, Steve Jobs, Anxiety and Sharks – 4 must read books

By Karen Post|2019-04-22T17:42:15-04:00April 12th, 2012|Branding, Entrepreneurship|

So many books, so little time to read. The next 4 titles I've read, I loved, I recommend. They cover marketing, branding, the human condition and how to stay competitive. Confessions of a Public Speaker by Scott Berkun Loaned to me by another speaker, I laughed out loud for several nights while reading this book. It's a gem. Whether you do presentations as part of your job or you are a paid professional speaker, this book is raw, funny and a valuable resource.Why it's worth the read: It's a fast fuel to improve your speaking, around 200 pages, I love snarky humor, its got lots of it, it provides simple, actionable how to's and it's real. Scott has been around.

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