advice for entrepreneurs – Page 5 – Karen Post, The Branding Diva

18 03, 2012

Urgent telephone test – 5 tips for a better brand connection

By Karen Post|2019-04-22T17:42:15-04:00March 18th, 2012|Branding, Entrepreneurship|

Have you called yourself recently? On all of your phones? If not, it's a fast find and fix to improving your brand impression. How do I know this? Because I was grossly guilty of phone message neglect. Fortunately, I have good friends who tell me the truth. Here's a recent call I received. "Hey Karen, Ms. Branding Diva your phone message stinks. It's too long, you sound like you are in a tunnel under ground and teetering on having a bad day." She was right. This was a big disconnect from who I am and what my brand stands for. Here's the really sad part, it's been like that for a year, YIKES!

17 03, 2012

Warfare, weapons and 5 urgent entrepreneurial maneuvers.

By Karen Post|2019-04-22T17:42:15-04:00March 17th, 2012|Branding, Entrepreneurship, Productivity|

Last week I had drinks with a retired colonel from MacDill Air Force Base. This guy had been to 2 wars zones, Iraq and Afghanistan, three times. He had been inches away from grenades exploding and been literally shot at from 10 feet away. Fortunately, the bullets missed him. Many in his platoon were not that lucky. He knew I was an entrepreneur. He’d been to my websites. This is what he said to me. “Karen, you are so brave and courageous. I admire that so much. I don’t know that I could do that, be a front line entrepreneur like you. You've got to hustle business every day, be such a self-starter and operate with so much uncertainty". WOW, here’s a soldier who risked his life for our country, thinking I’m the tough one.

16 03, 2012

When the Going Gets Tough, Time to Brand Up!

By Karen Post|2019-04-22T17:42:15-04:00March 16th, 2012|Branding, Entrepreneurship|

Are you ready to fight for your personal brand? Many brands on their top game suddenly find themselves in a truck full of brand trouble. A scandal, bad judgment, a legal mess, a tragic accident or the result of just taking your eye off the ball, the brand goes bad. Beat up brands can recover. I look at brands that have fought their way back from near folds and I'm always amazed at the resiliency and dedication I see. In my latest book, Brand Turnaround, I reveal the steps taken by persistent leaders who overcame major brand shake-ups. I call these seven key concepts Game Changers, and one of them is to not give up.

3 03, 2012

The magic of momentum – 6 ways to create yours.

By Karen Post|2019-04-22T17:42:15-04:00March 3rd, 2012|Branding, Entrepreneurship|

The past few months I’ve really amped up my commitment to my tennis game. I play 4 or 5 times a week, take lessons and participate in cardio drills. The results have been GREAT. I’ve lost 5 pounds and buffed up quite a bit. And I’ve had a surprising number of wins when I was really behind. I’m talking down by two sets, against a 26 year old or in a deep hole with scores like 5,0 and 5,1 and I've come back. I've been thinking about this phenomenon, how it happens and how it applies to life and business too. For me it’s about a few big emotions: frustration, annoyance, disappointment and how to manage them.

14 02, 2012

Unavailable brands—time to kiss them goodbye

By Karen Post|2019-04-22T17:42:15-04:00February 14th, 2012|Branding, Entrepreneurship|

In the spirit of love and affection as many celebrate Valentine's Day, the day of awesome relationships, frisky friendships, risky affairs and just plain gushy lust, I thought it would be appropriate to mention the everyday occurrence of unavailable brands. You know the kind, the not so healthy, lots of issues, not worth the time and certainly not worth the loyalty---when company brands get so chilly, so unconnected and just straight up are not available to their paying customers who truly want to love them. The sad fact is there are many brands who behave like this and then wonder why their customers cheat and defect to a younger or more loving competitor. Here are the red flags to know when it may be time to start dating- I mean shopping around...

12 02, 2012

52 lessons, observations and declarations

By Karen Post|2019-04-22T17:42:15-04:00February 12th, 2012|Branding, Entrepreneurship|

This past week one of my favorite guys and myself celebrated a birthday. I’m happy to report that I’m the younger one. In fact, Abe Lincoln is 203. For those of you who know me well know I’m not a holiday girl. Don’t get me wrong, I love to celebrate, I just believe that everyday you are above ground is a celebration and special, instead of making a big deal about the traditional Hallmark days. As I added another year to my timeline this week, I reflected on some of the most meaningful threads that make up my fabric. I put together 52, and yes there is a reason for that number, I hope you enjoy.

8 02, 2012

Leading the brand turnaround, do you have what it takes?

By Karen Post|2019-04-22T17:42:15-04:00February 8th, 2012|Branding, Entrepreneurship|

Do you have the skills, mindset and traits to save a sinking brand, no matter how rough the seas get? Branding guru, CEO, marketing director, head honcho, boss, manager, entrepreneur—whatever your title, one day you may be faced with an unexpected challenge. Lead with courage, you’ll likely turn it around. Manage with mediocrity, and your brand’s life may be very short. Leading a brand turnaround is no easy role. If it were, there’d be fewer brand casualties. It takes a special kind of person—one who can lead and battle through brand bumps, uncertainty and the stress that comes with unfortunate situations like product recalls, scandal and controversy.

6 12, 2011

5 Personal branding tips that have instant impact

By Karen Post|2019-04-22T17:42:16-04:00December 6th, 2011|Branding, Entrepreneurship|

In the past few years, personal branding has become a hot business topic. News anchors and journalists refer to individual brands when they cover business leadership superstars and business losers too. Executive recruiters consider a candidate’s brand when they are on a search for the best professional for a position and most entrepreneurs’ success depends on their strong, personal brand to attract employees, get funding and be an ambassador of their company. Last month Daytime, a nationally broadcasted TV show that airs in over 35 markets, invited me to help out with a special segment called “Getting back to work”. The goal was to take two professionals who had lost their jobs and with an improved personal branding program, help them find the ideal career or opportunity.

3 12, 2011

Book review – Army of Entrepreneurs by Jennifer Prosek

By Karen Post|2019-04-22T17:42:16-04:00December 3rd, 2011|Branding, Entrepreneurship|

Jennifer Prosek, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications where she leads many of the firm’s key accounts. Her offices are located in New York, Connecticut and London and with over 70 working professionals, the firm ranks among the top 35 independent public relations firms in the US. You could definitely say that she knows how to run a business or, should I say, how to gather an army of entrepreneurs. Want to know the secret?

27 10, 2011

8 steps to recovery from a CEO misstep

By Karen Post|2019-04-22T17:42:16-04:00October 27th, 2011|Branding, Entrepreneurship|

Live.Foxnews.com the national news outlet invited me to share my thoughts on CEO's reputation and behavior and their brands. They wanted to know if leadership behavior impacted consumer buying and what are some tips for [...]

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