This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
­
19 07, 2016

Why the Stars Didn’t Align for Donald Trump’s RNC

By |July 19th, 2016|Branding, News|

This week Adam Howard from NBC News invited me to weigh in on the issue of celebrities and political conventions. Adam writes: As recently as July 5th, presumptive Republican nominee Donald Trump had been touting [...]

10 06, 2016

Maria Sharapova’s brand loses some love

By |June 10th, 2016|Branding, News|

Tennis great Maria Sharapova's brand took a hard hit this week as the WTA imposed a two-year ban on her playing the game. Her big money sponsors are split on what side of the net [...]

27 04, 2016

Talking branding around the globe

By |April 27th, 2016|Branding, Entrepreneurship, News|

If you missed these branding news stories I contributed to, check them out below BBC Capital - Google's doodles and their brand         American Marketing Association - Will Microsoft’s AI Chatbot’s Racist Tweets Hurt its [...]

24 08, 2015

What all businesses can learn from Subway’s mess

By |August 24th, 2015|Branding, Inspiration, News|

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators found more than 400 illicit videos in his Indianapolis home.

9 02, 2015

Super Bowl: Branding trends for 2015

By |February 9th, 2015|Branding, Inspiration, News|

Super Bowl: Branding trends for 2015

You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.

12 11, 2014

Airports – How some attract brand fans and why others should fly away

By |November 12th, 2014|Branding, Entrepreneurship, Inspiration, News|

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to.

22 09, 2014

Fashion Week, all about brand building

By |September 22nd, 2014|Branding, Entrepreneurship, Inspiration, News, Personal Development|

Fashion Week branding
It’s always been a dream of mine to attend Fashion Week in New York City. Thanks to a local charity auction, it became a reality a few weeks ago. In April, Wheels of Success, a nonprofit in Tampa that provides automobiles for people in need, held their annual fundraiser. Like many charity events, they had a live auction offering some very cool items. The package I bid on and won was two tickets to go to a show at the 2014 Mercedes Benz Fashion Week in New York City.

5 02, 2014

Smokeless in CVS, retailer loses $2B to gain healthier brand

By |February 5th, 2014|Branding, Entrepreneurship, News|

CVS stops selling cigs, brand integrity
Last week CVS/pharmacy stores announced they will stop selling cigarettes and other tobacco products by October 1. Congratulations! Hopefully this will start a national trend with other brands who preach wellness and healthy choices, it's time to walk the talk. Ending tobacco sales "is the right thing for us to do for our customers and our company to help people on their path to better health," Larry J. Merlo, president and CEO of CVS Caremark, said in a statement. The company also announced that it plans to launch a national smoking cessation program in the spring.

New optin graphic