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3 03, 2012

The magic of momentum – 6 ways to create yours.

By |2019-04-22T17:42:15-04:00March 3rd, 2012|Branding, Entrepreneurship|


The past few months I’ve really amped up my commitment to my tennis game. I play 4 or 5 times a week, take lessons and participate in cardio drills. The results have been GREAT. I’ve lost 5 pounds and buffed up quite a bit. And I’ve had a surprising number of wins when I was really behind. I’m talking down by two sets, against a 26 year old or in a deep hole with scores like 5,0 and 5,1 and I've come back. I've been thinking about this phenomenon, how it happens and how it applies to life and business too. For me it’s about a few big emotions: frustration, annoyance, disappointment and how to manage them.

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14 02, 2012

Unavailable brands—time to kiss them goodbye

By |2019-04-22T17:42:15-04:00February 14th, 2012|Branding, Entrepreneurship|

brands that don't show the love on any day
In the spirit of love and affection as many celebrate Valentine's Day, the day of awesome relationships, frisky friendships, risky affairs and just plain gushy lust, I thought it would be appropriate to mention the everyday occurrence of unavailable brands. You know the kind, the not so healthy, lots of issues, not worth the time and certainly not worth the loyalty---when company brands get so chilly, so unconnected and just straight up are not available to their paying customers who truly want to love them. The sad fact is there are many brands who behave like this and then wonder why their customers cheat and defect to a younger or more loving competitor. Here are the red flags to know when it may be time to start dating- I mean shopping around...

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8 02, 2012

Leading the brand turnaround, do you have what it takes?

By |2019-04-22T17:42:15-04:00February 8th, 2012|Branding, Entrepreneurship|

Leadership in branding
Do you have the skills, mindset and traits to save a sinking brand, no matter how rough the seas get? Branding guru, CEO, marketing director, head honcho, boss, manager, entrepreneur—whatever your title, one day you may be faced with an unexpected challenge. Lead with courage, you’ll likely turn it around. Manage with mediocrity, and your brand’s life may be very short. Leading a brand turnaround is no easy role. If it were, there’d be fewer brand casualties. It takes a special kind of person—one who can lead and battle through brand bumps, uncertainty and the stress that comes with unfortunate situations like product recalls, scandal and controversy.

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12 12, 2011

Brand Turnaround in bookstores December 16th

By |2019-04-22T17:42:15-04:00December 12th, 2011|Branding|


I can't believe it's here. My new book will be on bookshelves and ship from online bookstores like Amazon and Barns and Noble this Friday, December 16th. Thank you all for the hundreds of congrats notes and words of support. I know many of you downloaded the sample chapter per my LinkedIn and Facebook author page notice. If you had trouble getting your chapter, it is because you were already in my opt-in list. So I've set up a direct download here without any further sign up needed, just click the book. Sorry for that inconvenience.

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6 12, 2011

5 Personal branding tips that have instant impact

By |2019-04-22T17:42:16-04:00December 6th, 2011|Branding, Entrepreneurship|


In the past few years, personal branding has become a hot business topic. News anchors and journalists refer to individual brands when they cover business leadership superstars and business losers too. Executive recruiters consider a candidate’s brand when they are on a search for the best professional for a position and most entrepreneurs’ success depends on their strong, personal brand to attract employees, get funding and be an ambassador of their company. Last month Daytime, a nationally broadcasted TV show that airs in over 35 markets, invited me to help out with a special segment called “Getting back to work”. The goal was to take two professionals who had lost their jobs and with an improved personal branding program, help them find the ideal career or opportunity.

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24 10, 2011

5 tips to keep an entrepreneurial edge razor-sharp

By |2019-04-22T17:42:16-04:00October 24th, 2011|Branding, Entrepreneurship|

razer sharp entrepreneurial
Being a successful entrepreneur is no candy-coated, sweet-cake walk. It's often more like a grueling marathon. If it were an easy ride the unemployment rate would be less, fewer people would be upset about capitalism and they wouldn't occupy streets in America being the 99% frustrated over the economy. Instead they'd be focused on finding 99 solutions to grow their business. Nothing against the protest, that's a great American freedom, it just seems like no mission, no message, no plan. We all make choices and if you've made the choice to be a successful entrepreneur and love life with all its ups and downs, do read on. Entrepreneurship is a highly challenging game. To win you've got to be fit and possess a sustainable, sharp, entrepreneurial competitive edge to thrive. Here are 5 tips that have made a difference in my journey.

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14 09, 2011

25 ways to promote your blog

By |2019-04-22T17:42:17-04:00September 14th, 2011|Branding, Entrepreneurship, Inspiration|


Social media continues to get lots of media coverage and buzz. Some, very well deserved and some is just a whole bunch of empty shoeboxes. Not good, because I love shoes! Many of my blog readers and friends know that in 2009, after reading one tweet on a Saturday night at 11PM – and following up on it - this social connection turned into a million dollar consulting contract for me. I will forever love little blue birds! I’ve also connected with and discovered some amazing professional resources through LinkedIn too. I love to find competent people that I can count on to help me do my work!

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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.