Personal branding – Page 2 – Karen Post, The Branding Diva

24 09, 2013

Tangibility is back in vogue. Strut some today.

By Karen Post|2019-04-22T17:42:13-04:00September 24th, 2013|Branding, Entrepreneurship|

We live and breathe technology. Smart phones, dumb text messages, notebooks, PDFs, videos, virtual meetings, cloud computing and all the "apps for that". All this stuff has certainly added convenience to our lives, however, its also created a society of gadget addicts. And Heaven forbid, there is no Internet connection for 10 minutes! Someone call 911 and order me a respirator. IT withdrawals are worse than needing a crack fix. Technology has had a profound impact on how we function and communicate. This new world order has also zapped the tangible factor in many business connections. The days of touch, hold in your hand marketing and ink on your fingers are gone. We are now a digital domicile. A planet of wifi, plugs, chargers and adapters.

7 08, 2013

Speak better. Brand smarter. 31 tips. (Part 2)

By Karen Post|2019-04-22T17:42:14-04:00August 7th, 2013|Branding, Entrepreneurship|

Like I mentioned last week, I attended the National Speakers Association’s annual convention and brought back a bunch of good ideas. Here are the remaining 19 tips. If you missed Part 1, you can read them here. [...]

3 01, 2013

Does your brand pass the distinction test? 7 telling questions

By Karen Post|2019-04-22T17:42:14-04:00January 3rd, 2013|Branding|

If you covered up your logo on your Website, your brochure or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack or do you blend in and reflect the same concepts, visuals, copy points and features as your competition? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

10 07, 2012

Look better naked – 5 tips to defeat doubt

By Karen Post|2019-04-22T17:42:14-04:00July 10th, 2012|Branding, Entrepreneurship|

Now that I’ve got your attention, I love metaphors and feeling naked is a common one for entrepreneurs and small businesses. The naked pitch and how to appear fully garbed. Since the early days of my professional career I’ve been naked and unequipped many times with industry knowledge, experience and even skill sets, but that did not stop me from scoring new business and ultimately contributing to a client's success. In fact, the first piece of business I landed over 30 years ago that launched my career in marketing and branding was when I was totally naked of qualifications, credentials or formal education.

30 06, 2012

Brand Relevance – How to go from Ruin to Recovery

By Karen Post|2019-04-22T17:42:14-04:00June 30th, 2012|Branding, Entrepreneurship|

You've experienced a brand earthquake. A recession hit. Your once-successful retail company was forced to declare bankruptcy. Everything around you has crumbled, your credit has been destroyed and all that was once working for you and familiar to you is now gone, including most of your customers. But suddenly, after a year of reorganization, legal battles and a production freeze, you have new investors. And you're in charge of leading the brand turnaround—introducing the new face to a 30-year-old store brand. For a shaken brand that has lost its core buyers, the goal is to find the new and former buyers who will forgive and forget past missteps and love the brand like it was loved once before.

28 05, 2012

Guaranteed productivity booster, a cocktail worth drinking

By Karen Post|2019-04-22T17:42:14-04:00May 28th, 2012|Branding, Entrepreneurship, Productivity|

My friends and business colleagues often ask me, "How do you constantly produce so much stuff, ideas, stories, images, books, products and speeches?!". The answer is simple. I consume this delicious cocktail, straight up daily, which let's me get more done and have more fun! Start with ample sleep, for me it's 8 hours. + Eat often, at least five small meals with protein daily. + Set accountable goals, daily (one or two are fine). + Meditate and do deep breathing, even if it's 5 minutes. + Pay attention to what you experience...

24 05, 2012

Increase tradeshow ROI – 12 tips to take home more

By Karen Post|2019-04-22T17:42:15-04:00May 24th, 2012|Branding, Entrepreneurship|

This past weekend I attended the National Restaurant Association Show in Chicago. This show hosts over 100,000 attendees from over 100 countries. The mix included suppliers, restaurateurs, the media and entrepreneurs, like myself, hoping to tap into this lucrative 600 billion market. For the past year I've been building restaurantbrandingroadmap, an e-learning product, a web site and business that serves up marketing and branding help to this niche market of independent restaurateurs. I hope to launch the first product within the next 60 days. To date I have built a membership model website and a robust blog.

24 04, 2012

Borrowed time – Don’t steal from yourself

By Karen Post|2019-04-22T17:42:15-04:00April 24th, 2012|Branding, Productivity|

I asked Lauren where her mom was? She explained her mom, her grandmother and 111 people were killed in the United Flight #232 plane crash 23 years ago. I had never met anyone who lost friends or family in a commercial plane crash, so I was curious and inquired more. Lauren, where were you? She replied, "I was there too. I was one of the survivors. I was thrown from the plane and ended up in a corn field". Lauren was 6 at the time. After being in a coma for nearly a month she was given a second chance to live.

16 04, 2012

Why branding by committee stinks – 3 ways to stop the pollution

By Karen Post|2019-04-22T17:42:15-04:00April 16th, 2012|Branding|

This weekend a friend of mine shared an article about how Tampa Bay is trying to figure out their brand message as they near the city's hosting of the Republican National Convention in August. The event will attract millions of eye balls, thousands of delegates and at least 15,000 members of the media. Reading the article not only wore me out, but it brought back memories of projects I've worked on that had the same odor—branding by committee. Sure consensus is important, doing collaborative research is key and hearing out many perspectives, that's part of the process, but winning brands are created when one leader steps up, makes hard decisions and champions the movement. This is why we never see statues of committees in our parks or public spaces.

12 04, 2012

Confessions, Steve Jobs, Anxiety and Sharks – 4 must read books

By Karen Post|2019-04-22T17:42:15-04:00April 12th, 2012|Branding, Entrepreneurship|

So many books, so little time to read. The next 4 titles I've read, I loved, I recommend. They cover marketing, branding, the human condition and how to stay competitive. Confessions of a Public Speaker by Scott Berkun Loaned to me by another speaker, I laughed out loud for several nights while reading this book. It's a gem. Whether you do presentations as part of your job or you are a paid professional speaker, this book is raw, funny and a valuable resource.Why it's worth the read: It's a fast fuel to improve your speaking, around 200 pages, I love snarky humor, its got lots of it, it provides simple, actionable how to's and it's real. Scott has been around.

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