Entrepreneurship – Page 7 – Karen Post, The Branding Diva

10 04, 2013

3 Fast revelations. How less can get you more.

By Karen Post|2019-04-22T17:42:14-04:00April 10th, 2013|Entrepreneurship, Productivity|

Condensed soup, perfume and now skimmed news, all pack an intense punch of value in a smaller space than their fuller counterparts. In a world with seemingly less time and so much more to consume I've identified three tighter, smaller and concise was of getting three important things done in my world. 1) Read theSkimm.com. This daily feed of the top 3-4 news stories keep you informed even when your day does not allow any news reading, TV watching or much dialogue with your well-informed friends.

9 04, 2013

Playing through pain. And 5 other business tips from tennis.

By Karen Post|2019-04-22T17:42:14-04:00April 9th, 2013|Branding, Entrepreneurship|

This morning I had a tennis match. It was a beautiful Florida day, sunny and 68 degrees. I've been suffering from plantar fasciitis, a painful foot condition. Not sure why I have it. I'd like to think it's because I'm such a competitive athlete. Which may be part of it or it could be my body is just getting worn down and aged. What matters is not the origin of any challenge, but how do you play and win when you are in excruciating pain and not feeling your best. I was down 5, 0. My opponent was hitting perfect drop shots. I was not able to move fast enough to get to them.

21 03, 2013

A dangerous habit that can rob your bank account

By Karen Post|2019-04-22T17:42:14-04:00March 21st, 2013|Entrepreneurship, Personal Development|

Many possess skills, talents and attributes that come easier to them than others. This stuff doesn't feel like work, and it's fun. For some it is writing, rain making, negotiating, playing sports, singing, public speaking or even solving problems. Many believe people who have these traits are considered naturals. They think gifts are included in the DNA, and are passed down when they got their set of genes. Or they are just lucky. That may be true in a few rare cases. But I'm of the opinion there are no gifts of talent, and luck is extremely over rated, too. Gifts and luck happen, when you really love something, are passionate, invest in practicing a craft and continuously developing "the whatever", they become a very natural, effortless act.

20 03, 2013

Be a brand snowflake – unlike the rest

By Karen Post|2019-04-22T17:42:14-04:00March 20th, 2013|Branding, Entrepreneurship|

If you covered up your logo on your Website or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack of competitors or blend in? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

16 01, 2013

I caught a dream, appeared in Wall Street Journal. Learn how.

By Karen Post|2019-04-22T17:42:14-04:00January 16th, 2013|Branding, Entrepreneurship|

For years appearing in the Wall Street Journal has been a dream of mine. The Wall Street Journal is my all-time favorite publication to read. To me it is the “businessperson's must read” to be in the know of what ’s going is in the world and in business. The dream came true this week! I was quoted on a front page story in the Wall Street Journal about Naked Communities Seeking Corporate Sponsors and they mentioned my book title, Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, too!

14 01, 2013

Writing a success plan. A fast, easy, results-producing way.

By Karen Post|2019-04-22T17:42:14-04:00January 14th, 2013|Entrepreneurship, Productivity|

When people ask me what one most important action I take every year has contributed to my achievements the answer is simple. I work from a success plan. This success plan includes what I really want in life and in business and how I will get there. I've been doing this for the past 12 years and I believe it's a fool proof way to manifest any set of goals. If you've never done a success plan before, it does require some soul-searching, deep thinking and a good chunk of time the first go round. But once you've done this the first time, then every year all you do is update and the time investment is minimal. If this process is seems overwhelming, don't procrastinate. Break it down into small pieces. Just write one section a day. In a week or two, you should have a critical tool to speed up your path to success.

4 01, 2013

Burying the bad – How to lose negative search results

By Karen Post|2019-04-22T17:42:14-04:00January 4th, 2013|Branding, Entrepreneurship|

I'm putting the finishing the finishing touches on a presentation I'm giving this week in Rancho Palos Verdes, CA at the Terranea Oceanfront Resort for a large trade association. My talk is on Brand Turnarounds about how companies prepare for potholes and recover after a brand hit. As I conducted my pre speech research for the engagement I discovered several of the large and respected companies scheduled to attend had some not so favorable search results when I Googled them. Claims of scams and questionable business practices populated the front page search results. Many of these negative results were old, but still they were prominent on the front page. It was not a good first impression for anyone checking out a brand.

5 09, 2012

Brand GOP: One Giant Step Forward — More Needed

By Karen Post|2019-04-22T17:42:14-04:00September 5th, 2012|Branding, Entrepreneurship|

Political branding is no different from commercial branding. Get my attention. Tell me a compelling story. Show me who you are; make me trust you. Show that you understand me. Give me the power to [...]

10 07, 2012

Look better naked – 5 tips to defeat doubt

By Karen Post|2019-04-22T17:42:14-04:00July 10th, 2012|Branding, Entrepreneurship|

Now that I’ve got your attention, I love metaphors and feeling naked is a common one for entrepreneurs and small businesses. The naked pitch and how to appear fully garbed. Since the early days of my professional career I’ve been naked and unequipped many times with industry knowledge, experience and even skill sets, but that did not stop me from scoring new business and ultimately contributing to a client's success. In fact, the first piece of business I landed over 30 years ago that launched my career in marketing and branding was when I was totally naked of qualifications, credentials or formal education.

3 07, 2012

Seed, feed and weed – 7 social media tips to harvest more results

By Karen Post|2019-04-22T17:42:14-04:00July 3rd, 2012|Branding, Entrepreneurship|

I know first hand social media can be a valuable, income generating tool. My social media efforts have landed me business (a million dollar contract in 2008), sold books and products, aided my international media presence and hooked me to important resources and new friends. Social media can provide a garden of goods that are aligned to your goals, or it can make you feel like your endless efforts produce no more than a crop of crappy connections that suck time and don't produce a worthy return on your investment. Follow these tips and your odds of success will increase.

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