This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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24 11, 2015

Something I don’t usually talk about

By |November 24th, 2015|Branding, Entrepreneurship|

Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If [...]

28 10, 2015

Avis, you need to try harder

By |October 28th, 2015|Branding, Entrepreneurship|

For more than fifty years, Avis’ battle cry was “We try harder”, leveraging their number two status against auto car rental rival, Hertz. During that time, Avis significantly closed the leader gap and became a [...]

14 10, 2015

Party perfect – even when something falls short

By |October 14th, 2015|Branding, Entrepreneurship|

For the past few years, local Tampa law firm Hill Ward & Henderson has hosted an event that honors businesswomen. About 6 weeks before the event they send out a pre-invite so that busy guests [...]

23 09, 2015

How simple brands do less and provide more

By |September 23rd, 2015|Branding, Entrepreneurship, Inspiration, Productivity, Simplicity|

Long time, no speak. I’ve been working on a new book idea along with my other responsibilities. When I get in that deep thinking creative zone, sometimes my blogging gets put on the back burner. [...]

24 08, 2015

What all businesses can learn from Subway’s mess

By |August 24th, 2015|Branding, Inspiration, News|

After nearly 15 years of building a huge brand asset, Subway’s brand ambassador is going to jail. In 2000, Jared Fogle, then a college student, lost 245 pounds by eating Subway sandwiches. He became a paid spokesperson and celebrity for the restaurant group. He made appearances, they printed his face and story everywhere, Jared was the consistent face of the brand. On July 7th 2015, the FBI raided Jared’s house in connection to allegations of child pornography. In April of this year, Russell Taylor, the executive director of Fogle’s Jared Foundation, was arrested after investigators found more than 400 illicit videos in his Indianapolis home.

20 07, 2015

3 places to find inspiration & test your brand tone

By |July 20th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development, Resources|

Every weekend I have a few routine things that I do to fuel up my mind and creative thinking. Here are three worth checking out.

13 07, 2015

Critical step in any great brand – Walk in the customer’s shoes… often!

By |July 13th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development, Resources|

Positive customer and employee experiences are at the core of any successful brand. Without delivering experiences that add something meaningful to the lives of the buyer, and provide value and emotional reward, a brand is toast. Whether they’re B2B or B2C customers, now that these consumers can talk and share their experiences online 24/7, the customer experience is more important than ever.

18 05, 2015

Your brand is your canvas – How to repaint the story

By |May 18th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development|

This blog originally ran in my restaurantbrandingroadmap.com. It's got a good universal message that can apply to any industry.

22 04, 2015

The best thing you can do for your brand in 60 minutes or less

By |April 22nd, 2015|Branding, Entrepreneurship, Inspiration, Personal Development, Productivity|

Publishing a blog is likely one of the lowest cost, highest impact marketing tools every brand has access to. No matter what you do or sell, it’s a tremendous opportunity to tell your brand stories, help customers, influence and educate readers and enhance your brand edge.

4 03, 2015

The well of original ideas is dry.

By |March 4th, 2015|Branding, Entrepreneurship, Inspiration, Personal Development|

The well of original ideas is dry

As marketers, brand leaders and creative types many of us (I’ve been guilty too) are in a constant search for the next new thing, a burst of innovation, some concept or some story that’s never been heard or seen and is original.

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