This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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  • Karen Post, branding expert, Super Bowl commercials
902, 2015

Super Bowl: Branding trends for 2015

Branding, Inspiration, News|

Super Bowl: Branding trends for 2015

You blink your eyes and another year buzzes by. Whew, I’m glad I’m aging backwards.

  • Cause branding
1911, 2014

Caffeine, cookies and luxury cars.

Branding, Entrepreneurship, Inspiration, Personal Development|

Photo from ArtistasCafé.com website. Cause marketing is nothing new to brand builders. But this program is really special and was the deciding factor when I purchased my last automobile. Several years ago I [...]

  • TPA airport brands
1211, 2014

Airports – How some attract brand fans and why others should fly away

Branding, Entrepreneurship, Inspiration, News|

Branding tips from the road warrior. This past year I’ve been to over 50 airports in the US. I’ve seen and experienced the good, the bad and the most disappointing. For a long time airports have merely been geographic facilities that connect people to places, events or attractions that they were headed to.

2710, 2014

6 Ways to get better feedback from customers.

Branding, Entrepreneurship, Inspiration, Personal Development, Resources|

Brand your feedback forms
Even on the sunniest of days there are floods of feedback forms and follow-up calls bombarding customers about their recent experiences with a brand. Just yesterday, I received seven requests from companies I do business with. Some are not too disruptive because they arrive in your email. Others can feel annoying, like pesty flies, especially when they are tied to an experience that has caused you a lot of stress -- like when your Internet goes down or your computer locks up. Next thing you know is that you are behind on your work. Not five seconds after you hang up with a technology support person whose English is not the best calls you to find out how their brand performed.

2010, 2014

Saying goodbye is hard to do.

Branding, Entrepreneurship, Inspiration, Personal Development|

Karen Post, brands going away
It’s never easy to let go of something that’s been a part of you, your work and your life for years. Brands come and go. Some last longer than others. Recently Procter and Gamble alluded to saying goodbye to approximately 20% of their brands – the underperforming ones. The ones that didn’t align to the company’s core business and the ones consumers just don’t care about anymore. One of these includes Ivory soap. If you were born before this decade, you know the brand.

1310, 2014

Never quite perfect. The eternal editor is no hero.

Branding, Entrepreneurship, Personal Development, Productivity|

Perfection, stop trying to get there
“Have no fear of perfection – you’ll never reach it.” Salvador Dali Some days writing is effortless, fun and comes like breathing, easy and without much effort. Other days writing can be really hard. It’s like climbing the tallest mountain with no sight of the top and brutal weather beating up every inch of your soul.

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