entrepreneurial lessons – Page 3 – Karen Post, The Branding Diva

6 12, 2011

5 Personal branding tips that have instant impact

By Karen Post|2019-04-22T17:42:16-04:00December 6th, 2011|Branding, Entrepreneurship|

In the past few years, personal branding has become a hot business topic. News anchors and journalists refer to individual brands when they cover business leadership superstars and business losers too. Executive recruiters consider a candidate’s brand when they are on a search for the best professional for a position and most entrepreneurs’ success depends on their strong, personal brand to attract employees, get funding and be an ambassador of their company. Last month Daytime, a nationally broadcasted TV show that airs in over 35 markets, invited me to help out with a special segment called “Getting back to work”. The goal was to take two professionals who had lost their jobs and with an improved personal branding program, help them find the ideal career or opportunity.

3 12, 2011

Book review – Army of Entrepreneurs by Jennifer Prosek

By Karen Post|2019-04-22T17:42:16-04:00December 3rd, 2011|Branding, Entrepreneurship|

Jennifer Prosek, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications where she leads many of the firm’s key accounts. Her offices are located in New York, Connecticut and London and with over 70 working professionals, the firm ranks among the top 35 independent public relations firms in the US. You could definitely say that she knows how to run a business or, should I say, how to gather an army of entrepreneurs. Want to know the secret?

24 10, 2011

5 tips to keep an entrepreneurial edge razor-sharp

By Karen Post|2019-04-22T17:42:16-04:00October 24th, 2011|Branding, Entrepreneurship|

Being a successful entrepreneur is no candy-coated, sweet-cake walk. It's often more like a grueling marathon. If it were an easy ride the unemployment rate would be less, fewer people would be upset about capitalism and they wouldn't occupy streets in America being the 99% frustrated over the economy. Instead they'd be focused on finding 99 solutions to grow their business. Nothing against the protest, that's a great American freedom, it just seems like no mission, no message, no plan. We all make choices and if you've made the choice to be a successful entrepreneur and love life with all its ups and downs, do read on. Entrepreneurship is a highly challenging game. To win you've got to be fit and possess a sustainable, sharp, entrepreneurial competitive edge to thrive. Here are 5 tips that have made a difference in my journey.

5 10, 2011

The aging entrepreneur— When your mind says GO! And your body says NO!

By Karen Post|2019-04-22T17:42:16-04:00October 5th, 2011|Branding, Entrepreneurship|

Like I mentioned the other day, I have aged a bit since jumping into the world of being an entrepreneur. In fact, almost thirty years have whipped by me. Many things remain the same, but some things have changed. My entrepreneurial traits that remain:

I’m still very fearless in business.
I still fear a few things like: being struck by lightning, being hit by a flying baseball, hockey puck or golf ball and I still hope I never meet a snake.
I still have a strong sense of humor, love comedy and gravitate toward people who make me laugh.
I still believe personal responsibility is a big deal. And when people don’t take responsibility for their actions and blame others for their fate, that’s not a laughing matter, it’s a character flaw.
I still love my work, in fact so much that most of the time it doesn’t feel like work, but extremely satisfying play.

3 10, 2011

The aging entrepreneur like great wine gets better with age

By Karen Post|2019-04-22T17:42:16-04:00October 3rd, 2011|Branding, Entrepreneurship, Inspiration|

For many years I was the youngest in many business situations. I was younger than all my employees, having started my ad agency when I was 22. I was also the youngest to sit on important boards and I was considered by many to be a very young entrepreneur running two companies. Then one day that changed. I’m not really sure exactly when this happened, but suddenly—while I still felt young, liked loud, new rock bands, trendy fashions —I turned 50! YIKES!! My amazing life has raced through three decades and now I’m not the youngest any more, except when I go to an event at my mom’s senior living community and thank God, I am the youngest there.

24 09, 2011

Saturday salute – Martin Lindstrom

By Karen Post|2019-04-22T17:42:16-04:00September 24th, 2011|Branding, Entrepreneurship, Inspiration|

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Martin Lindstrom, one of my good friends and fellow marketing visionaries. Martin and I met in 2003 via the Internet (not from match.com ;) but from me reaching out and complimenting his writing), than later that year we hung out when he and I were both in New York City. Martin is one of the smartest cats I know and he has been very successfully building a global brand for himself as a marketing and brand guru and bestselling author.

21 09, 2011

Meet the social media marketing team

By Karen Post|2019-04-22T17:42:17-04:00September 21st, 2011|Branding, Entrepreneurship, Inspiration|

I'm very fortunate to have an awesome social media team supporting my message and assisting our client's in reaching their goals. Allow me to introduce the "A" social team to you as they contribute to branding content, SEO solutions and marketing outreach on the front line and behind the scenes. Pictured above from left to right is Lauren Angrick, Chief Problem Solver for all my companies and to the right of me is Jess English our newest social media team member who is Community Manager for Restaurant Branding Roadmap, our soon to launch DIY self small business branding program for restaurants

17 09, 2011

Saturday salute – It’s your time to shine!

By Karen Post|2019-04-22T17:42:17-04:00September 17th, 2011|Branding, Entrepreneurship, Inspiration|

Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to the fall graduating class at American Intercontinental University and their families. American Intercontinental University is a global learning institution with campuses across the United States, in London England and an award-winning* Virtual Campus called AIU Online. I was the commencement speaker today addressing over 200 grads, 1300 + university professors, staff and friends and family at the graduation celebration in Chicago.

4 09, 2011

Branding and the Beast- How to not get bullied

By Karen Post|2019-04-22T17:42:17-04:00September 4th, 2011|Branding, Entrepreneurship, Inspiration|

Part 1 New brands are created each day. Many will make it, many will not. And many will face unexpected challenges that result in brand breakdowns. Should your brand go bad from

A product recall
A scandal
A major market shift
Or some really bad luck

You can turn your brand around and get back to business. With the right knowledge, tools and preparation, you can better equip yourself to recover from that evil, intimidating beast—the unforeseen brand shakeup.

25 08, 2011

Earthquakes, eggs and elevators attendants-3 marketing lessons from New York City

By Karen Post|2019-04-22T17:42:17-04:00August 25th, 2011|Branding, Entrepreneurship, Personal Development|

This week Lauren, my marketing coordinator, and I were in New York City - to say our trip was amazing would be an understatement. We enjoyed a perfect balance of business learning and connecting with [...]

This Is A Custom Widget

This Is A Custom Widget