Now that I've got your attention, sorry, this week's blog is not about an erotic trilogy or a fantasy business mogul. Its about a real strategy that can make or break any customer experience and ultimately impact a brand. Six months or so ago, at a charity fundraiser, I purchased a weekend getaway. It was a silent-auction item touted on the promotional poster as a “This is paradise!” stay for the weekend at a five-bedroom house on the beach on beautiful Anna Maria Island. Sounded great to me. Waterfront property, relaxation, and all in a vacation area that I had been to before and loved. Soon after the function, I received a certificate in the mail with similar details about the house and their website.
I understand running a business is about managing productivity and being efficient, but there needs to be a balance somewhere so that in the process of being productive and profitable, you are not totally annoying [...]
Tomorrow, Feb. 12th, is my birthday and I'm looking forward to it. After working on my new book for most of the day (deadline getting nearer), I'm going to the theater to see Billy Elliot, [...]
In January, I decided to make 2010 my fittest year ever. So far, so good. I made a plan, stuck to it and have seen results. I have been hitting the gym, running, logging one [...]
In this guest blog post, Jill Griffin, the loyalty maker answers frequently asked questions about customer win-back. Plus, 7 ways to keep them loyal. What is customer win-back? Win-back is a process for recoverying lost [...]
Being kicked to any curb is no fun. It means you got dumped, fired, let go, thrown under the bus. This past 6 months, I’ve kicked some folks to the curb. Here's the story and [...]