Brand like a champ.
By Karen Post, The Branding Diva®, Brand like a champ, 5 ways to score from Super Bowl lessons. What a game. So much emotion. Adrenaline everywhere. And many valuable lessons for even a small business [...]
3
02, 2009
10
01, 2008
Is your brand one-dimensional or a full sensory experience?
by Karen Post aka the Branding Diva Ignite through the nose. Some say that scent conjures more emotion with any other sense, yet many brand leaders overlook this opportunity. Just a few places to consider [...]
24
12, 2007
Losing your fear. Finding your brand.
Every single living entity in the business world has a brand. Brands happen when a company takes its first breath. When it opens its doors, sets the sales troops loose on the battlefield, prints the [...]
27
11, 2007
No risk. No carrot.
by Karen Post aka the Branding Diva Have you ever noticed that most of the top brands in any industry that become historic icons have broken a mold of commonhood and predictability to get there? [...]