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by Karen Post aka the Branding Diva

Ignite through the nose.
Some say that scent conjures more emotion with any other sense, yet many brand leaders overlook this opportunity. Just a few places to consider adding scent to enhance your customer’s experience may include in your: product, office or environment, packaging, paper, thank-you note, or mailers

Think about the associations with these scents. Mint: cool, Fruity: fun, Curry: exotic, Wasabi: intense, Chocolate: sensual, Vanilla: calm or Bubble gum: playful.