by Karen Post aka the Branding Diva

Stamping your name on every single promotional item you can find will not ensure big brand buzz, but may certainly fill up circular filing cans fast.

Printing your logo on promotional items can be an effective branding tactic or a useless expense. It is up to you.

Epromos Water BottlesThe selection of brandable products today is so great, why not select items that reinforce your brand story instead of doing like your competitors do with the same-old unoriginal tradeshow trash.

Photo Sharing and Video Hosting at PhotobucketI found these cool, contemporary water bottles at

Think about the material and design of the giveaway item. Is it slick and trendy like your company?

Or is your brand rustic and eco-driven?

Also consider how you package and deliver the item to your market. There may be more brand leverage opportunity here.