Smart tip: use imperative verbs

Persuasive call to action hyperlinks should include an imperative verb and a benefit.
For example, which hyperlink is more persuasive: A or B?

a) George found an investment secret that changed his life. Read More

b) George found an investment secret that changed his life. See how George doubled his income in one year.

Source: Larry Chase’s Web Digest For Marketers

By Karen Post|2015-12-28T11:42:07-05:00December 12th, 2007|Branding, Entrepreneurship|

About the Author: Karen Post

Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).