Like I mentioned last week, I attended the National Speakers Association’s annual convention and brought back a bunch of good ideas. Here are the remaining 19 tips. If you missed Part 1, you can read them here.
Social media was a big topic.
Social media take a way was from Philipp Riederle, a digital guru from Germany. Philipp was the youngest speaker ever to take the big stage at an NSA convention. Philipp, 18 years old, gave his first paid speech at 15. At 13, he broke into the biz after producing a podcast about how to hack an iPhone and soon had over 1,000,000 listeners.
13) The moral to this story, if you have a valuable message, it is never too early to start sharing it, and get paid for it, too.
14) People have more close friends these days. Before social media, most people had 4-5 close friends, with social media that number has increased to 8-10 per person.
15) If a company or brand is careless with their social media relationships a wicked Shitstorm will follow. (Philipp claims Shitstorm is a German word.)
16) A positive interaction in social media like a retweet, a friend’s compliment, or referral is viewed by Gen Y as an emotional experience, like a kiss or a hug.
Branding insight from Bruce Turkel, one of my favorite fellow branding buddies.
Bruce Turkel also wrote Building Brand Value, a book worth reading.
17) People don’t buy what you do. They buy whom you are.
18) 3 myths about branding from Bruce:
- Uniqueness does not make a brand
- Competency, being best, does not make a brand
- Mindfulness does not make a brand, who knows about you does
19) A good brand makes people feel good. A great brand makes people feel good about themselves.
20) Emotions are often hidden in the buying cycle. This is especially the case in B2B branding.
21) Buying decisions are rarely made on price, rather on priorities.
22) Emotional strategies sell products. 80% of all Nike products are bought by non athletes.
General motivation and business tips for anyone who wants to make money speaking.
The next set of tips came from former NBA star Walter Bond, also known as Mr. Accountability. This 6 foot 5 inch, powerhouse of inspiration had some awesome words of wisdom.
23) Don’t watch the news, it’s depressing and can be toxic.
24) Make sure your audience hears your voice in their heads long after you are finished speaking. This happens with a phrase or really strong message.
25) Your salary will be the average of your 5 closest friends. Not happy with your salary, maybe it’s time to get some new friends.
26) Limit pity parties, and feeling sorry for yourself to three days. PERIOD.
27) Likability is the secret to success in speaking way more than your content.
28) Always look as if you are successful.
29) All buts stink. (For example, “But, I can’t do that.”)
30) Kids like to be held because it changes their perspectives. Change people’s perspectives, lift up people every day.
31) Sell hopes and dreams, not products and books.
Time to practice all this good advice.
Till next week!