Being stumped is an essential part of the creative process. Step beyond discouragement.
For the past 6 months, I’ve been thinking about my next book. I want to travel more globally, and I want to expand my speaking topics from pure branding to a message of motivation, self responsibility and personal empowerment.
As a keynote speaker and consultant a published book can open lot of new doors, generate new streams of income and be a platform for a plethora of media interviews that can help me meet my new goals.
This past week I believed I came up with my next big idea and title, something that I could sell to an international publisher. I drafted a 2 page summary that I had planned on sharing with my last publisher who has the first publishing rights on my next book.
I ran the idea by an editor, a former acquisition editor for Simon & Schuster, I’ve worked with on my last two books, Brain Tattoos and Brand Turnaround. She liked my idea and did a search on the premise and not much showed up with other published books. I was feeling really good about my idea, and I was anxious to start writing my proposal and get this puppy going.
As I was reading my draft summary one more time before I hit send, I tried a few more different key words and phrases similar to my topic and Holy Crap!, three books showed up. How could that be? I researched this topic several times and nothing showed up and now I see three, by credible authors on my big idea.
My balloon felt deflated. My big idea shrunk to a tiny crumb. I was so bummed. For a couple of days, I wallowed in my disappointment. Then a light went off in my head. I’ve been reading a really good book on creativity by Jonah Lehrer called Imagine. The book uncovers how big ideas get hatched, how innovation happens and how creators come up with killer stuff. Lehrer contends being stumped is an essential part of the creative process. And this state of hitting a wall helps lube creativity. He cites many cases of before the “brilliant next big thing” was a dark hole that seemed too deep to get out of.
I convinced myself his concept had merit. I also revisited the New York Times best seller list of books, and there was the proof. Nothing is new. Nothing is original. The winning horse prevails because they find a new way to spin an idea. They present it from a different perceptive. And they are resilient and don’t give up. For every best selling book on success, leadership and happiness, there are thousands of equally as qualifies works that never even get printed because those authors gave up.
I’m not going to give up. I’m going to go back to the drawing board, research the three similar books I found and find a way to present this idea in a compelling, different and better way.
If you are working on a project and got a little push back too, join me and leverage that temporary setback and invite your creative will to find a way to keep moving forward. I’ll keep you posted on my journey.