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by Karen Post aka the Branding Diva

Either one can be OK, it just depends who your market is and what you are selling. All brands have personalities. Think of your brand as a person you are introducing to a single friend. Communicate the brand’s behavioral ways, human attributes, and interesting characteristics (aggressive, fun, smart, confident . . .)

Select the most driving personality adjectives concerning your brand. Share this list with your marketing team. Embrace actions that reinforce this persona.

Victoria’s Secret: animal sexy | Geek Squad: so nerdy, they are cool.

Without a clear brand personality, your brand will be just another washed up wallflower.

What’s your brand’s personality?