Book review – How to quickly sway opinion, sell product & make a point – with wordplay
Add a metaphor. As our pal Webster defines the power phrase this way. Metaphor–noun 1. a figure of speech in which a term or phrase is applied to something to which it is not literally [...]
Does branding countries, government programs and leaders really matter?
Part 3 of a 3 part series on visiting Nigeria. Does it snow in Buffalo? Of course it does. And branding always matters when a destination, a person, or a cause competes. Just like with [...]
Oddpodz weekly wrap up: 03.23.11
Karen Post and the Oddpodz team are back on American soil, had a great time and took away many lessons learned. To view last weeks wrap up, click here. 1 - An airport restaurant so [...]
Do you hate computerized customer service as much as I do?
I understand running a business is about managing productivity and being efficient, but there needs to be a balance somewhere so that in the process of being productive and profitable, you are not totally annoying [...]
Paparazzi, plantains and petrol.
Part 2 of a 3 part series on visiting Nigeria. Andrew, part my bodyguard, part my cinematographer and part photographer and I flew Delta Airlines. Fortunately we got to fly business class and it was [...]
A night of branding and politics
Gbooza.com If it was all about politics, they must have reckoned that many people are getting weary of politics and awards that go with it. So, they came up with the smart idea of combining [...]