This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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2503, 2014

That work you just paid for is not yours.

Branding, Entrepreneurship, Personal Development|

Copyrights and brands
That’s right. Unless you have a written transfer of copyrights from the creator, whether an artist, copywriter, video producer, web designer etc., you don’t own squat. I recently had the pleasure of working with Julee L. Milham an intellectual property attorney, on a song copyright issue. In upcoming blog posts, I will share more about this branding dilemma I faced and the advice Julee provided. My experience with Julee was excellent. I was very impressed with her knowledge and her level of client service. For a reasonable fee, she quickly provided me counsel and insight on my matter.

1603, 2014

Lawyer jumps off cliff

Branding, Entrepreneurship, Personal Development|

Jason Brueck, artist branding
. . . and lives a happier and more fulfilling new life. A couple weeks ago I attended the The Raymond James Gasparilla Festival of the Arts in Tampa with my buddy, fellow motivational speaker Tami Evans. Showcasing over 300 talented artists, the event transforms a downtown Tampa park into an amazing outdoor museum. I really enjoy attending festivals where creatives not only get to show their work, but where capitalism is alive and well and the masters of this talent earn money too. And when I discover a new artist, buy a piece of their work and there is a story of a newly born entrepreneur, that’s a bonus!

502, 2014

Smokeless in CVS, retailer loses $2B to gain healthier brand

Branding, Entrepreneurship, News|

CVS stops selling cigs, brand integrity
Last week CVS/pharmacy stores announced they will stop selling cigarettes and other tobacco products by October 1. Congratulations! Hopefully this will start a national trend with other brands who preach wellness and healthy choices, it's time to walk the talk. Ending tobacco sales "is the right thing for us to do for our customers and our company to help people on their path to better health," Larry J. Merlo, president and CEO of CVS Caremark, said in a statement. The company also announced that it plans to launch a national smoking cessation program in the spring.

2701, 2014

First-time customers – what’s your plan?

Branding, Entrepreneurship, Inspiration, Personal Development|

Tampa Bay Lightning A great brand
Great brands connect to customers in emotional ways. They surprise them, delight them and make them feel special. This past week I took my mother to her first Tampa Bay Lightning game. I go often, and as always the experience was blast. The Lightning hospitality team is world-class. I’ve blogged about them before. Every staffer treats you like you are the most important customer. As my mom and I were headed to our seats, we asked the usher for assistance. I mentioned to him this was my mom’s first time to a Tampa Bay Lightning game. Acting like we were the most important fans in the house, he introduced himself as Tom. We small talked with him for a few minutes. He told us how much he loved his job and that he had worked for the Lightning for ten seasons.

2201, 2014

Beliefs, values and your brand.

Branding, Entrepreneurship, Inspiration, Personal Development|

Branding DIva, Karen Post
Over the past few months, I’ve been giving my brand, Karen Post, The Branding Diva® some deep pondering and exploration time. Thinking through where I’ve been and where I want to go. Most importantly, what do I need to do to further separate myself from other speakers, consultants and writers whose expertise is branding or marketing too. The photo posted here will give you a sneak preview of what I’m doing. I’ll be showing you more in the coming blogs. Brands are a work in progress (W.I.P). They evolve and the best ones continue to improve their distinction, story telling, and they freshen up their communications to reflect their essence, standout and stay relevant.

1501, 2014

Leverage your brand-logo mark, 7 ways to make it stick.

Branding, Entrepreneurship, Inspiration, Personal Development|

Target's brand everywhere
The past few weeks you have likely seen the CEO of Target trying to manage the aftermath of the massive credit card hacking scandal. Not a fun situation for any brand leader. One recent interview on CNBC caught my eye. While Gregg Steinhafel was assuring customers that the company was taking the right steps to deal with the mess, a beautiful logo-patterned, red Target vase was perched on the stage behind him. Was his intention to communicate, yes this is bad, but you can still expect great design and a style edge that the big blue retailer just can't do? Using logo marks well in non traditional touch points is a great opportunity for any brand. I read an interesting story in the Wall Street Journal about the return of wearing branded apparel. The story was titled, “The Return of the Fashion Logo”. Full story click here.

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