But in the age of banner and ad blindness, might the Anti-Advertising Agency’s approach backfire and actually draw more attention to an ad?
You don’t need this you don’t need this stickers post
About the Author: Karen Post
Karen Post is an entrepreneur, international branding authority, and author. Her books include: Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (McGraw-Hill); and Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds (AMACOM).
