Marketing – Page 3 – Karen Post, The Branding Diva

3 01, 2013

Does your brand pass the distinction test? 7 telling questions

By Karen Post|2019-04-22T17:42:14-04:00January 3rd, 2013|Branding|

If you covered up your logo on your Website, your brochure or one of your important marketing tools, would the market know it was your brand? Do you stand out from the pack or do you blend in and reflect the same concepts, visuals, copy points and features as your competition? As outlined in my recent book, Brand Turnaround, through which I tell the stories of more than 75 brands, Game Changers are key concepts to brand transformation. If you've been following my article series on turnaround, you will recall that I've introduced you to six Game Changers: Take Responsibility, Never Give Up, Lead Strong, Stay Relevant, Keep Improving and Build Equity. In addition to these six, there is one last Game Changer—Own Your Distinction. And, for many brands, this is one of the most important strategies of them all.

10 07, 2012

Must-have creativity books to increase performance, productivity and profits

By Karen Post|2019-04-22T17:42:14-04:00July 10th, 2012|Branding, Productivity|

Creativity is the fuel for all progress in life and business. And the good news, CREATIVITY is within everyone's reach. While some people are born with a stronger creative twist to their thinking, creativity is a skill that can be learned. Developing a deeper creative mind is one of my favorite passions in life. I'm always looking for new resources and thought leaders that can help me produce more creative juice so I can enjoy my journey and achieve my goals. Here are three books on the subject of creative thinking and enhancement methods that have helped me be more creative thus adding more value to what I offer the world, my clients, followers and friends. If you are looking to boost your creative power, I highly-recommend you check these out.

30 06, 2012

Brand Relevance – How to go from Ruin to Recovery

By Karen Post|2019-04-22T17:42:14-04:00June 30th, 2012|Branding, Entrepreneurship|

You've experienced a brand earthquake. A recession hit. Your once-successful retail company was forced to declare bankruptcy. Everything around you has crumbled, your credit has been destroyed and all that was once working for you and familiar to you is now gone, including most of your customers. But suddenly, after a year of reorganization, legal battles and a production freeze, you have new investors. And you're in charge of leading the brand turnaround—introducing the new face to a 30-year-old store brand. For a shaken brand that has lost its core buyers, the goal is to find the new and former buyers who will forgive and forget past missteps and love the brand like it was loved once before.

24 05, 2012

Increase tradeshow ROI – 12 tips to take home more

By Karen Post|2019-04-22T17:42:15-04:00May 24th, 2012|Branding, Entrepreneurship|

This past weekend I attended the National Restaurant Association Show in Chicago. This show hosts over 100,000 attendees from over 100 countries. The mix included suppliers, restaurateurs, the media and entrepreneurs, like myself, hoping to tap into this lucrative 600 billion market. For the past year I've been building restaurantbrandingroadmap, an e-learning product, a web site and business that serves up marketing and branding help to this niche market of independent restaurateurs. I hope to launch the first product within the next 60 days. To date I have built a membership model website and a robust blog.

16 04, 2012

Why branding by committee stinks – 3 ways to stop the pollution

By Karen Post|2019-04-22T17:42:15-04:00April 16th, 2012|Branding|

This weekend a friend of mine shared an article about how Tampa Bay is trying to figure out their brand message as they near the city's hosting of the Republican National Convention in August. The event will attract millions of eye balls, thousands of delegates and at least 15,000 members of the media. Reading the article not only wore me out, but it brought back memories of projects I've worked on that had the same odor—branding by committee. Sure consensus is important, doing collaborative research is key and hearing out many perspectives, that's part of the process, but winning brands are created when one leader steps up, makes hard decisions and champions the movement. This is why we never see statues of committees in our parks or public spaces.

8 11, 2011

Brand Turnaround resources

By Karen Post|2019-04-22T17:42:16-04:00November 8th, 2011|Branding|

Soon my new book BRAND TURNAROUND How Brands Gone Bad Returned to Glory…and the 7 Game Changers That Made a Difference will hit book stores everywhere. As promised in the book I will post and [...]

27 10, 2011

8 steps to recovery from a CEO misstep

By Karen Post|2019-04-22T17:42:16-04:00October 27th, 2011|Branding, Entrepreneurship|

Live.Foxnews.com the national news outlet invited me to share my thoughts on CEO's reputation and behavior and their brands. They wanted to know if leadership behavior impacted consumer buying and what are some tips for [...]

25 10, 2011

Social media marketing: it ain’t FREE or cheap. The 25-point ROI report.

By Karen Post|2019-04-22T17:42:16-04:00October 25th, 2011|Branding, Entrepreneurship|

Results from a 25-point social media reach-out research project. Last month, September 14th to be exact, I posted a blog about such a social media research project. With all the hype around social media marketing strategies and available tactics for businesses, I was curious if a full throttle social media approach would make a difference for a small business with my revenue model. I earn money from consulting, speaking and writing. Objective: Determine if a 25-point social media effort is worth the investment and results. TOP LINE FINDINGS FROM STUDY Is a social media blitz on 25 different points of contact a good use of time and money that produces a meaningful return and results vs. the cost?

19 10, 2011

Branding made “easy”. Staples asks Branding Diva® for small business tips.

By Karen Post|2019-04-22T17:42:16-04:00October 19th, 2011|Branding, Entrepreneurship, Inspiration|

Staples, the world’s largest office products company asked “Moi”, or as many of you know me the Branding Diva®, to provide small business branding tips as part of their new and improved Copy and Print shop services. The branding tips I provided are being featured in their national media campaign and in hundreds of news sites around the US. Plus, until November 11, 2011 Staples is offering 30% of any printing or copy job over $30.00. Here’s what I said about small business branding: “If you’re a small-business owner, creating a distinct brand image for your product or service is essential – and can be accomplished through some very simple methods,” said Karen Post, the branding diva® and author of Brand Turnaround. “Staples new print service has everything a small business needs to make their brand stand out with brand image, consistent and high quality marketing materials and develop customized business cards and stationary.”

30 09, 2011

Book review – Get Rich Click, The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky

By Karen Post|2019-04-22T17:42:16-04:00September 30th, 2011|Branding, Entrepreneurship, Inspiration|

I highly recommend this book, Get Rich Click, The Ultimate Guide to Making Money on the Internet by Marc Ostrofsky to every businessperson and entrepreneur. There are gobs of great books available on Internet marketing and I’ve read many. But this one is worth adding to your library of valuable references and tools. Not only is the author, Marc Ostrofsky a real-life success story (he had made millions with the Internet) which for me gives the book extra credibility, it’s also organized in a way that makes it easy to understand, access the learning gems and apply to your business.

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