1 02, 2012

Signs of the times – 5 tips to make them meaningful

By |2019-04-22T17:42:15-04:00February 1st, 2012|Branding, Entrepreneurship|


Signs are everywhere, unless you live on a zone-restricted island or in a cave, and even then there are signs. Maybe not the kind you order from Kinko's, but there had to have been some sort of communication that was erected, posted or hung by someone with an intention to cause an action or a reaction. I find signs interesting, sometimes confusing and often very enlightening. This week I was doing some cleaning in my office when I stumbled across some signs I saw this past year and shot photos of. Some made me laugh, some made me think, and others reminded me of the experience I had when I first encountered the sign. In any case, I thought they were worth a blog post and decided to share some ideas on smart signing.

3 12, 2011

Book review – Army of Entrepreneurs by Jennifer Prosek

By |2019-04-22T17:42:16-04:00December 3rd, 2011|Branding, Entrepreneurship|


Jennifer Prosek, author of Army of Entrepreneurs, is the founder and CEO of CJP Communications where she leads many of the firm’s key accounts. Her offices are located in New York, Connecticut and London and with over 70 working professionals, the firm ranks among the top 35 independent public relations firms in the US. You could definitely say that she knows how to run a business or, should I say, how to gather an army of entrepreneurs. Want to know the secret?

25 10, 2011

Social media marketing: it ain’t FREE or cheap. The 25-point ROI report.

By |2019-04-22T17:42:16-04:00October 25th, 2011|Branding, Entrepreneurship|

the cost of social media
Results from a 25-point social media reach-out research project.
Last month, September 14th to be exact, I posted a blog about such a social media research project. With all the hype around social media marketing strategies and available tactics for businesses, I was curious if a full throttle social media approach would make a difference for a small business with my revenue model. I earn money from consulting, speaking and writing. Objective: Determine if a 25-point social media effort is worth the investment and results. TOP LINE FINDINGS FROM STUDY Is a social media blitz on 25 different points of contact a good use of time and money that produces a meaningful return and results vs. the cost?

24 09, 2011

Saturday salute – Martin Lindstrom

By |2019-04-22T17:42:16-04:00September 24th, 2011|Branding, Entrepreneurship, Inspiration|


Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Martin Lindstrom, one of my good friends and fellow marketing visionaries. Martin and I met in 2003 via the Internet (not from match.com ;) but from me reaching out and complimenting his writing), than later that year we hung out when he and I were both in New York City. Martin is one of the smartest cats I know and he has been very successfully building a global brand for himself as a marketing and brand guru and bestselling author.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.