4 01, 2013

Burying the bad – How to lose negative search results

By |2019-04-22T17:42:14-04:00January 4th, 2013|Branding, Entrepreneurship|

Bury bad search results
I'm putting the finishing the finishing touches on a presentation I'm giving this week in Rancho Palos Verdes, CA at the Terranea Oceanfront Resort for a large trade association. My talk is on Brand Turnarounds about how companies prepare for potholes and recover after a brand hit. As I conducted my pre speech research for the engagement I discovered several of the large and respected companies scheduled to attend had some not so favorable search results when I Googled them. Claims of scams and questionable business practices populated the front page search results. Many of these negative results were old, but still they were prominent on the front page. It was not a good first impression for anyone checking out a brand.

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.