I'm putting the finishing the finishing touches on a presentation I'm giving this week in Rancho Palos Verdes, CA at the Terranea Oceanfront Resort for a large trade association. My talk is on Brand Turnarounds about how companies prepare for potholes and recover after a brand hit. As I conducted my pre speech research for the engagement I discovered several of the large and respected companies scheduled to attend had some not so favorable search results when I Googled them. Claims of scams and questionable business practices populated the front page search results. Many of these negative results were old, but still they were prominent on the front page. It was not a good first impression for anyone checking out a brand.
Who would of thought that in the month of March 2011, I would be in Jeddah, Saudi, then NYC and then two weeks later in Lagos, Nigeria talking about branding. The world is getting smaller [...]
This week, I've been blogging from the Middle East. I was invited by the Saudi Arabian Airline to address their corporate conference on Branding. It's been an incredible experience. Today, I learned that I actually [...]
If your business is having a hard time getting customers through the door, check out Google Places, Yahoo Listings and, if you are in Florida, WOMbeat. These may be the answers you need to help [...]
According to a recent survey by Pew Research, the commercial use of the Internet among Americans continues to grow: 58% of US adults say they conduct research online about products and services, up from the [...]
QR barcodes are an easy and efficient way to market your business. These codes, also known as quick response codes, can be placed on practically anything tangible. QR codes look almost identical to barcodes that [...]
When I was a rookie headhunter in Tokyo I often made the mistake of limiting my questions to a candidate's interest in changing jobs. What I failed to realize, however, was that these candidates, even [...]