How sexy or nerdy is your brand?
by Karen Post aka the Branding Diva Either one can be OK, it just depends who your market is and what you are selling. All brands have personalities. Think of your brand as a person [...]
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11, 2007
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11, 2007
Smart branding tip: Have a one pager, brand summary
Every brand should have a concise written document that encapsulates its essence. This form should succinctly include brand name, brand category (purpose), brand distinction, (this is not the fact you love your customers or that [...]