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In online marketing, the niche is the thing for entrepreneurs.  Find a good niche, build a site, hammer away at the search engines with relevant copy, and you may just have a chance at making a living online.

The niche concept, however, has been around long enough for just about every niche and cranny to be filled.  Should you spend all your time trying to figure out if you can find one that isn’t filled yet?

Maybe you should, or maybe you should try this instead: find a group of people that represent a niche and figure out how to market a service to them that’s proven profitable in the past.  In other words, get into a profitable niche of your niche.

To do this, you’ll want to know a couple of things.

  1. How to dig into segments to find niches.
  2. How to figure out profitable things that niche engages in.

Now you’ve got a business.  As soon as I actually get my “main idea” on doing this online, I’ll talk about it more.