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entrepreneur.com
We scoured the country for brands that underwent extreme makeovers and found five that looked great to us. Then we put them to the experts for the test. Here’s what they said about the “afters”–and what you need to keep in mind when planning your own great makeover.

The Experts

Karen Post: the Branding Diva, a Tampa, Florida, branding consultant and author of Brain Tattoos: Creating Unique Brands That Stick in Your Customers’ Minds

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