by Karen Post, a.k.a. The Branding Diva®

I recently got a call from an international hotel company who was hosting a small event in New York City for 8 of their top execs. Because the group was small, the budget they had in mind for this event was too. While negotiating with them, I said, “your group may be small, but my message is not, so how about an adjusted fee for this intimate event and a commitment to another engagement with in the next 12 months?” They loved this approach and I not only did I book the event in New York, but a month later, I’m headed to Stockholm. So many times it’s how one packages their services and presents value.

Got a client with a limited budget or a limited project investment desire? Think about adding another assignment within a calendar year. Consider bartering for something of value or bundle it with another service of value.

About the author: Karen Post, a.k.a. The Branding Diva® is an international authority on branding, marketing, and entrepreneurial matters. She is has been featured as a business expert in print publications; on TV, radio, and on Web channels. Karen authored the best-selling book Brain Tattoos, Creating Unique Brands That Stick in your Customers’ Minds and she is co-founder and CEO of, an idea engine for creative professionals and business. Her work has benefited large and small organizations in the United States and around the world.