Impact of a CEO
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Social media marketing: it ain’t FREE or cheap. The 25-point ROI report.
Results from a 25-point social media reach-out research project.
Last month, September 14th to be exact, I posted a blog about such a social media research project. With all the hype around social media marketing strategies and available tactics for businesses, I was curious if a full throttle social media approach would make a difference for a small business with my revenue model. I earn money from consulting, speaking and writing.
Objective: Determine if a 25-point social media effort is worth the investment and results.
TOP LINE FINDINGS FROM STUDY
Is a social media blitz on 25 different points of contact a good use of time and money that produces a meaningful return and results vs. the cost?
5 tips to keep an entrepreneurial edge razor-sharp
Being a successful entrepreneur is no candy-coated, sweet-cake walk. It's often more like a grueling marathon. If it were an easy ride the unemployment rate would be less, fewer people would be upset about capitalism and they wouldn't occupy streets in America being the 99% frustrated over the economy. Instead they'd be focused on finding 99 solutions to grow their business. Nothing against the protest, that's a great American freedom, it just seems like no mission, no message, no plan.
We all make choices and if you've made the choice to be a successful entrepreneur and love life with all its ups and downs, do read on.
Entrepreneurship is a highly challenging game. To win you've got to be fit and possess a sustainable, sharp, entrepreneurial competitive edge to thrive.
Here are 5 tips that have made a difference in my journey.
It’s never too late to start a business or catch a dream
The other day I stumbled upon an article about two people in their seventy's running 26 mile marathons last year. Judy Loy and John Fredrickson both started this sport late in life, John started when he turned fifty. That's pretty darn impressive especially considering John used to smoke three packs of cigarettes a day and Judy equally amazing as she started at 60 and has had five knee operations in the past decade. And then I read about...
New marketing/branding site and community for the restaurant industry
If better restaurant marketing and branding are on your radar screen, check out my first DIY niche site dedicated to restaurant owners and marketing folks. It's called Restaurant Branding Roadmap and all new opt-ins to the community will receive a free report on 25 things restaurant customers think that they don't tell you. This project is the first of our many sites addressing DIY small business needs with quality, experienced and affordable business expertise.
Branding made “easy”. Staples asks Branding Diva® for small business tips.
Staples, the world’s largest office products company asked “Moi”, or as many of you know me the Branding Diva®, to provide small business branding tips as part of their new and improved Copy and Print shop services.
The branding tips I provided are being featured in their national media campaign and in hundreds of news sites around the US.
Plus, until November 11, 2011 Staples is offering 30% of any printing or copy job over $30.00.
Here’s what I said about small business branding:
“If you’re a small-business owner, creating a distinct brand image for your product or service is essential – and can be accomplished through some very simple methods,” said Karen Post, the branding diva® and author of Brand Turnaround. “Staples new print service has everything a small business needs to make their brand stand out with brand image, consistent and high quality marketing materials and develop customized business cards and stationary.”