For years appearing in the Wall Street Journal has been a dream of mine. The Wall Street Journal is my all-time favorite publication to read. To me it is the “businessperson's must read” to be in the know of what ’s going is in the world and in business. The dream came true this week! I was quoted on a front page story in the Wall Street Journal about Naked Communities Seeking Corporate Sponsors and they mentioned my book title, Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, too!
16 01, 2013