That was easy (money)

By |2015-12-21T11:51:43-05:00April 1st, 2008|Branding, Entrepreneurship, Resources|

This is odd. Were you aware that EasyJet does not own its brand? From Wikipedia: “unlike most other airlines. Sir Stelios Haji-Ioannou, the founder and largest individual shareholder of EasyJet, has sole ownership of the [...]