Size can matter. 4 ideas to help your brand impact measure up.
Last week I was in an elegant, Italian restaurant in Jeddah, Saudi with my speaking colleague, Dr. Jim Balasco. Every inch of the place was opulent, sophisticated and refined. The food presentation was a master [...]
Making history in Saudi and 5 lessons from the experience
This week, I've been blogging from the Middle East. I was invited by the Saudi Arabian Airline to address their corporate conference on Branding. It's been an incredible experience. Today, I learned that I actually [...]
Miracle Whip and Cate Blanchett. What do these two have in common?
Recently, they’ve produced some polarized opinions. Miracle Whip has launched a “Love Us or Hate Us” campaign complete with a YouTube channel which has a place for people to take a side and sound off, [...]
Oddpodz weekly wrap up: 03.01.11
The importance of branding and the reason it must be done was the focus for this week’s blogs. To view last weeks wrap up, click here. 1 - Is morning marketing more meaningful? Or do [...]
Saudia aims to become customer-oriented airline
arabnews.com Khaled Al-Molhem, director general of Saudi Arabian Airlines, has emphasized his organization's strategic plans to become a customer-oriented airline, by improving its services in all operation areas matching SkyTeam alliance standards. Read full article [...]
Can a strong brand make a visit to the dentist less painful?
You bet my pearly veneers it can. I've never been a big fan of going to the dentist. Maybe it's because my parents were such sticklers and sent us so often as kids. And as [...]