It’s Wild Wednesday.
The hump day that shares the brilliant! and the bad (roadkill) ads from around the planet.
Note to readers: We are changing our Wild About Ads Wednesday feature to Worth Talking About Wednesday: Campaigns worth talking about. The media mix today is so diverse, we thought why not include any campaign worth talking about? We’ll look at print, PR, online and alternative programs. If you’ve developed a campaign, send it in. We’ll give it our three cents and invite our members to give theirs.
Charter doesn’t have to be a bitch.
Company: Virgin Charter
Agency: Anthem Creative
Virgin flies high with their Virgin Charter Print Ad. Earlier this year Richard Branson’s Virgin company launched a new brand extension Virgin Charter service. Branson and his team have always been smart and diligent brand builders. In this latest effort, the full-page print ad speaks to the affluent traveler who needs premium air service around their schedule; it is on target. The company does not own or actually fly the aircraft. They serve as a marketing portal for many independent jet service carriers around the world.
The ad, which I spotted in American Express’s Platinum Departure Magazine, leverages the Virgin brand’s personality, high energy and confident. The ad is a great balance of sexy, wit and direct communication. The photography and copy are equally as crisp and assertive. And when the reader is driven to the Website, you absolutely get what this brand stands for.
Have you seen any interesting campaigns worth talking about? Have you created one yourself? We want to hear from you.
About the author: Karen Post, a.k.a. The Branding Diva® is an international authority on branding, marketing, and entrepreneurial matters. She is has been featured as a business expert in print publications; on TV, radio, and on Web channels. Karen authored the best-selling book Brain Tattoos, Creating Unique Brands That Stick in your Customers’ Minds and she is co-founder and CEO of Oddpodz.com, an idea engine for creative professionals and business. Her work has benefited large and small organizations in the United States and around the world.