But while that matters with something like Us Weekly, it doesn’t with a craft and design magazine like Ready Made. I picked up a months old copy recently and found a charming ad (paid) for great raccoon stitch kit designs from a group called Eggpress.
The only problem was that the vanity listed was eggpress.com/shopkits which will get you a great 404 error but no cute raccoons. Luckily, I am not an internet moron and found the lovely creature kits. My grandmother, a lover of lovely raccoons, would not have done so well.
If you’re going to use a vanity URL, make sure that it is maintained because who knows who might get interested in your product sitting on a toilet down the road.
Use this story as the impetus to go check all your vanity URLs right now.