A gift for you – The secret of great branding ebook
Great branding can certainly impact a bottom line when its execution has a sound strategy behind it. This means that all business decisions are made to align with their brand essence (purpose, points of difference, personality and promise), its goals [...]
Fear & Insecurity – deadly poisons in success and great brands
This past week I had the pleasure of working with a client from Australia. A team of 5 from their key leadership traveled over 33 hours to come to US for brand counseling from my [...]
Empowered employees decide if a brand blooms or withers
A couple of Fridays ago it was my birthday. 29 and counting I’m sure. I swung by Trader Joes to pick up some flowers. Having fresh flowers is not unusual in my home, but on [...]
A simple act can change your destiny
READ. It’s no surprise readers are leaders and leaders tend to make more money than followers. But did you know that reading just six minutes a day could reduce your stress levels by 68%? It’s [...]
Reflections, Lessons, & Next Year.
In a few days, 2015 will be history. It’s hard to believe 365 days have whipped by so fast. When I was in my teens, getting through a semester of school seemed like it took [...]
Something I don’t usually talk about
Before I start this week’s blog, I do want to follow up on a story I wrote a couple of weeks ago about Avis. The story chronicled my less than fabulous experience in Columbus. If [...]