Every Saturday I salute someone or a group that deserves a little extra attention for his or her good deeds, super branding, achievements, creative solutions, witty comments or meaningful acts of customer love. This week my hat goes off to Red Bull, their amazing branding and the Flugtag celebrations they hosted in Tampa, Florida. What's Flugtag? Red Bull Flugtag challenges teams of everyday people to build homemade, human-powered flying machines and pilot them off a 30-foot high deck in hopes of achieving flight! Flugtag may mean "flying day" in German, but all these crafts ultimately splash into the waters below. They are judged not only on their flight's distance, but creativity and showmanship as well.
8 10, 2011