For years appearing in the Wall Street Journal has been a dream of mine. The Wall Street Journal is my all-time favorite publication to read. To me it is the “businessperson's must read” to be in the know of what ’s going is in the world and in business. The dream came true this week! I was quoted on a front page story in the Wall Street Journal about Naked Communities Seeking Corporate Sponsors and they mentioned my book title, Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference, too!
And 3 myths about the practice I’m going bust. I believe publicity is worth the investment, if the coverage is relevant to your brand, if it appears in the right media outlets and you earn [...]
Crawfish, gumbo and an indelible brand. Five profit-producing strategies for restaurants or any business.
This story is a tough one to write. It’s about a Houston restaurant that for 27 years served up the best, authentic South Louisiana food, created memories for such notable guests as Anna Nicole Smith [...]
It’s an average day, you are doing 507 things and the phone rings. It’s the local media and they are shooting off 21 questions at you for a story they are working on. Then, your [...]