A couple of weeks ago, I seduced many of you into opening my blog only to find out that I’ve not read Fifty Shades of Gray yet but did read Magic of Impromptu Speaking, by Andrill Sedniev, while taking some time off of work. I promised a review on the book, so here goes. The book caught my attention as its subtitle states: Create a speech that can be remembered for years in under 30 seconds. The fact is, I and gazillions of other book buyers gravitate to titles that promise fast and almost immediate results. A good formula to remember when you are writing product copy or selling a book. So was he telling the truth or committing a marketing sin and telling a big white lie? It’s a gray area. Maybe not fifty shades but at least three. The book is excellent, filled with wisdom that can be applied to formal speeches and varied other opportunities of attention, like when doing a media interview, interviewing for a job or taking a stance in a board meeting. All good stuff for building a brand.
They put you to sleep, it’s a poor reflection on a good brand, and its just a down- right bad presentation, but they are still spreading around the globe. I experienced one just the other day. The saddest part of this story, these presenters were not first-time entrepreneurs committing a branding crime or a recent graduate new to the business world. These were executives from a large company, with resources, who should have known better.
I sometimes twitch my eyes, baseballs and golf balls scare me, my spelling totally sucks and that I once lead a company down a toilet and lost a ton of money. I recently opened a [...]