CNN’s Anderson Cooper created the Ridiculist, where he features questionable news items, actions and interesting people with his signature full on snarky smile. FOX has Bill O’Reilly and his Pinheads, a noble collection of his favorite idiotic personalities doing really stupid things. This week I’m rolling out Brand Bummers, my official list of brands, people and organizations doing things that I scratch my head and go WHY?
Brand and branding are a part of everyday life, pop culture and even the media. It’s not uncommon to hear a journalist, a high school kid or even a seemingly out of touch, very mature [...]
I have a love hate relationship with technology. Yes, it allows us to do amazing things, fast and from virtually anywhere. It can also cause serious stress when it lets you down. As a branding speaker and business consultant, I rely on technology to present ideas and content that educates and inspires my audiences. My presentation software of choice is Power Point and while it has certainly contributed to my success, recently it made me furious. I’m a MAC user, so this issue may not apply to my PC readers. When I present talks on branding, I insert videos into my Power Point deck. I’ve been doing this for years and by clicking the start arrow button they project sound and display video beautifully.
I’m always on the hunt for cool gizmos that make my world a little better. I recently added a few to my collection and thought they may help you too. I adore my iPad. It keeps me connected and productive especially when I’m sitting idle somewhere waiting for something, my food, my drink or my next big idea. When I purchased it, I opted for the simple black case with an extended keyboard. That worked for a while until my keyboard battery seemed dead more often than I had patience to deal with. Plus, what was I thinking? That black case was boring and did not symbolize my brand style. Well I fixed that. I found the perfect lipstick red leather case at the Apple store.
I wrote this blog a couple of years ago. Today it may even be more relevant as brands and businesses look for fresh ways to stand out in a busy and noisier marketplace. If you read it the first time, I've added some new ways to stand out that are worth checking out.
Odd Fish Finish First
Imagine a big glass tank loaded up with hundreds of squirmy gold fish. Pick the one you want and in seconds you’ve lost it because they all look alike. Suddenly, behind the coral tree, from within the school of many, emerges a slim, purple and orange fish. He quickly stands out from the group, his distinctiveness apparent. He swims around with a unique confidence and a bold identity, while the others just seem to fade away.
Using video is like adding high-octane fuel to a Hennessey Venom. In case you missed it, because you blinked, this year the Hennessey Venom GT broke the world speed record at 270.49 mph at the Kennedy Space Center. “Video has been the fastest and most consistently growing medium for content marketing,” said Lori Rosen, Executive Director, Custom Content Council. Want more traction on your Website and social media channels? Add video. Branded video is sharable. It can become viral. Today everyone can use video. I recently added video to my branding tool kit. When I speak, I open every brand talk with my Branding Boogie music video. The video tells a story about boring Bob’s brand and his cry for help. This drama sets the tone for my presentation message. Boring will get you nowhere.
. . . and lives a happier and more fulfilling new life. A couple weeks ago I attended the The Raymond James Gasparilla Festival of the Arts in Tampa with my buddy, fellow motivational speaker Tami Evans. Showcasing over 300 talented artists, the event transforms a downtown Tampa park into an amazing outdoor museum. I really enjoy attending festivals where creatives not only get to show their work, but where capitalism is alive and well and the masters of this talent earn money too. And when I discover a new artist, buy a piece of their work and there is a story of a newly born entrepreneur, that’s a bonus!
Over the past few months, I’ve been giving my brand, Karen Post, The Branding Diva® some deep pondering and exploration time. Thinking through where I’ve been and where I want to go. Most importantly, what do I need to do to further separate myself from other speakers, consultants and writers whose expertise is branding or marketing too. The photo posted here will give you a sneak preview of what I’m doing. I’ll be showing you more in the coming blogs. Brands are a work in progress (W.I.P). They evolve and the best ones continue to improve their distinction, story telling, and they freshen up their communications to reflect their essence, standout and stay relevant.
All right, maybe not everyone who reads my blog or gets my ezine is guilty of this brand-busting sin but a bunch of you are. Your voice mail message, on your office phone or cell phone, is an important brand touch point. And it cost nothing more to sound impressive. This is free branding. Often those messages are the first impressions you give to a prospective client, a business colleague, a strategic partner, or a new friend. So don't even think about using the non personalized recording that comes with your phone. That's LAME with a capital 'L". So, is your message giving the best first impression? Give yourself a call. If your message is not on brand, re-record it using these tips
This past weekend, I traveled to Columbus, Ohio, to attend the Ohio State University versus Penn State football game. I had a fabulous time and picked up some great brand building ideas that can apply to many businesses.
Here’s the recap on my adventure and eight branding building ideas. 1) Southwest Airline’s identity is in transition. Brands change. The quirky, casual carrier has evolved. Their frequent flyer program still works and is one of the best for rewarding loyalty. My plane ticket was free. Their once low-cost pricing strategy is just a memory and bags fly free soon may be too. Their uniforms have also evolved. The khaki shorts and t-shirts are in the closet and a more formal garb is being sported, maybe to align better with the more upscale pricing. The seats are getting smaller and the people are getting fatter.