Paula Deen’s brand, Southern charm now burnt toast

By |2019-04-22T17:42:14-04:00June 28th, 2013|Branding, Entrepreneurship, Inspiration|

Paula Deen's branding meltdown
There is no amount of butter that can help Paula Deen’s brand get out of this tight jam. The past few weeks have not been pretty for Ms. Paula, the Southern belle, sweet potato, comfort food celeb. After being deposed in a lawsuit where a former employee alleged a culture of racism and sexual harassment, Paula under oath, admitted using the “N” word and I’m not referring to “Non-Fat.” Her million-dollar empire went from deep-fried and happy to “where have all my sponsors gone?” Wal-Mart, Target, Smithfield Foods, Caesars Entertainment, The Food Network, Home Depot and even the drug maker Novo Nordisk all opted-out after the news broke. Doing something bad is never good, but this situation went from bad, to insanely stupid, self-inflicted, career-ruining awful.