Branding and the Beast (Part2)
Continued from a couple days ago. Like I mentioned before, no brand is immune to a brand shake-up when something unfortunate happens and your brand falls from grace. In my new book Brand Turnaround, I go into detail on some high-profile brands like Pirate's Booty, Domino's and The Red Cross. I look at how they transformed from a brand gone bad to a brand back on their game.