Jump in your customer's shoes today, and you can. If you have a marketing role as an entrepreneur or a professional, you'd better be able to get in those customer shoes or you are in [...]
In today’s business world, networking is all the rage, everyone is communicating via some sort of social media platform, joining groups and forums of one kind or the other. So much energy that used to [...]
Today the Miami Herald ran an article on free tools and quoted me on how you can monitor your brand online and in social media. See full article here Some of these tools are still [...]
In a prediction for 2007, trend and inspiration organization PSFK stated on its site: “…consumers will react by engaging in brand abstinence…” consumers will ask questions like, “Why should I replace my phone so often? [...]
Nedra Kline Weinreich is the president and founder of Weinreich Communications and is one of the foremost experts in social marketing. A frequent speaker, Nedra teaches social marketing at UCLA’s School of Public Health and [...]